(Welcome). (What is Web Analytics?) Web analytics is the measurement, collection, analysis and...
-
Upload
thomas-briggs -
Category
Documents
-
view
218 -
download
0
Transcript of (Welcome). (What is Web Analytics?) Web analytics is the measurement, collection, analysis and...
(Welcome)
(What is Web Analytics?)
Web analytics is the measurement,
collection, analysis and reporting of
internet data for purposes of
understanding
and optimizing web usage.
(Source: Wikipedia)
On-Site = measures a visitor's journey once on your website.
(Two Types of Analytics)
(Source: Wikipedia)
Off-Site = refers to web measurement irrespective of whether you own or maintain a website, including a website's potential audience, share of voice, and buzz that is happening on the Internet as a whole.
(Two Types of Analytics)
(Source: Wikipedia)
Log Files vs. Page Tagging(AWstats) (Google Analytics)
(On-Site Analytics Methods)
(Source: Wikipedia)
(Analytics Methods)
(AWstats) (Google Analytics)
Why should we care about Analytics?
(Why it’s Important)
With analytics data you can map: 1) Visitors and where they came from2) The paths they took3) The completed goals and
conversions4) …ultimately, the # OF INCOMING
LEADS.
(Why it’s Important)
(What is a Conversion?)
• Online Purchase
• Download White Paper
• Submit Contact Form
• Phone Call
• View > 8 Listings
• Watch Video
• Click on Email Link
You can determine: 1) What keywords drive the traffic2) What pages are most successful3) What referring sites are relationships to
keep…4) …ultimately, how your TAYLOR YOUR
MARKETING TRENDS and SITE UPDATES.
(Why it’s Important)
#1 Mistake Reading and understanding your
analytics, yet not changing your approach to adapt your web site.
(Pitfalls)
• Creating a Google Analytics Account• Get Code• Put on Pages• Setup IP Filter• Goal Setup• Dynamic IP
• Access Reports• Google Analytics Demo on Reports
• Action Items (What To Do With The Data)• Q/A
(Agenda)