Welcome PDBA Breakfast Meeting

August 10, 2016

New Member: PREGAME

Ciara Pressler 926 NW 13th Avenue at Lovejoy

PREGAME is Portland’s new

clubhouse for entrepreneurs and

experienced professionals.

Work out your ideas, pump up

your strategy, and create the

game plan for your success.

PDBA Members receive 50% off

membership initiation and free

event space this fall.

New Member: Pho Van Fresh

Elizabeth Nguyen 1012 NW Glisan

New Member: Cryo PDX

Deborah Weissenbuehler

1128 NW 13th

Introducing Lora Helmer

Lora Helmer is the new Account Executive for the Pearl magazine!

Contact Lora at:

lhelmer@sagacitymedia.com 971-200-7047

The PEARL Magazine

Fall issue available in print as early as August 15th! Flipbook available now at thepearl.explorethepearl.com Learn how to adopt our adorable cover models from Pacific Northwest Bulldog Rescue!

Instagram Update

Instagram Stories Photos and videos appear together in a slideshow format and disappear after 24 hours.

Learn more at the Instagram Help Center.

Upcoming Events: barre3 in the Park

The Fields Park Saturday, August 20th 10am Celebrate eight years with barre3 Portland! Bring a yoga mat, sunscreen, and water bottle. The event is free and all are welcome!

Upcoming Events: Urban Air Market

Urban Air Market August 28th 11am-6pm NW 13th Ave at Hoyt A curated outdoor marketplace for sustainable design back in the Pearl District for the third year! Learn more at http://urbanairmarket.com/

Upcoming Events: Labor Day Sale

Labor Day Sale September 2-5th

District-wide savings at boutiques, bars, shops & more! Register for the sale now! explorethepearl.com/pdba-annual-labor-day-sale-sign-up/

Upcoming Events: Art in the Pearl

Art in the Pearl September 3-5th

The 20th annual festival will occur Labor Day Weekend in the North Park Blocks. The Festival is FREE and requires NO TICKETS for entry!

NEAH JACKSON COMMUNITY MANAGER, SPECIAL EVENTS

AMERICAN CANCER SOCIETY

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AMERICAN CANCER SOCIETY’S powerful

event to raise awareness and funds to

end breast cancer.

Sunday, October 16, 2016 The Field’s Park Registration: 9:00am Event: 11:00am

2,500 - 3,000 expected attendees www.makingstrideswalk.org/portlandor

MAKING STRIDES OF PORTLAND

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HOW CAN YOU HELP FINISH THE FIGHT?

• Sponsorship Opportunities (Discounted PDBA member packages available)

• Form a Team • Host a Vendor Booth

• Display Promotional Materials

• Real Men Wear Pink

Contact: Neah Jackson, Community Manager 503.795.3958 I neah.jackson@cancer.org

MakingStridesWalk.org/PortlandOR

Upcoming Events: PDBA Business Awards

Monday, November 14th

Get Involved! Email carolyn@explorethepearl.com to sponsor an award! Submit nominations by September 16th to explorethepearl.com/awards

Thank you to Bruce Stephenson for drafting the letter calling for the development of Centennial Mills! The 2035 plan shows public open space at Centennial Mills. See the full plan at www.portlandoregon.gov/bps/65310

Centennial Mills Development

Amy Rosenberg

Guest Speaker

LOCATION. LOCATION. LOCATION.

Pearl District Business Association Breakfast Meeting August 10, 2016

Agenda

Intro (who is Amy and why should we listen to her?)

Why does location matter?

How to tie location into marketing

Localized PR, social media & search

Questions?

Location. Location. Location.

Why is location important?

We are all ego-maniacs

Figure out how to break through

Consumers vs. B-2-B

Breaking Through to EGO-Centrics

Talk about them

Common ground through location

Brag about them

Identity association through location

Geo-Centric

Image via Breaking Defense

Portlandia We live in a cool city — talk about it Filming schedules, articles, share news about our city, even real estate news.

Local PR

Is the PDBA better than NYT? Why is local press better than national press.

Getting into your local paper/news site. Oregonian daily circulation is 170,000

Down from peak of 360,000

Local PR

Do Something!

Before the “press release”: Volunteering

Join a board/committee

Donation

New/additional location

Notable new hire (resident)

New product/service (and how it affects location)

Have an opinion (op eds/letters).

Localized Press Releases

Localized Email Pitches

The Pearl Magazine

Quarterly Magazine:

Contact C.C. first

Deadline:

3 months ahead of issue

The Pearl Editorial Calendars

PDBA Newsletter

8x year Newsletter:

Send news to C.C.

Deadline:

4-5 weeks ahead

NW Examiner

Monthly Newspaper:

Pitch 3 weeks before paper comes out.

Deadline:

Last Saturday of the month prior to the

issue date.

Pitch Editor Allan Classen

Travel Portland

Yearly Magazine,

Various Newsletters

Magazine is full

Send news items

Travel Portland membership

Add events to:

calendar.travelportland.com

Non-News Sources

PNCA – Student Newsletter

Powell’s Blog

Be a News Resource!

Local Social

Don’t have to go through the “media” any longer

Incorporate your location

Schedule content around your location

Create daily post categories

Sample Daily Post Categories

Sunday Spotlight – Local community engagement

Monday Matters – Issues/opinion related news

Tuesday Tips – Tips on your industry or location

Wednesday – Where to eat, shop, etc.

Thursday – Think ahead to the weekend (events)

Friday – Family, Frugal, Fun-day…

Saturday – Stories about your business or people Categories are only guidelines and do not have to be used every day/week

Sunday – Sunday Spotlight

Monday – Monday Matters

Tuesday – Tuesday Tips

Wednesday – Where to Wednesday

Think Ahead Thursday – Weekend Plans

Friday – Family, Frugal, Fun-day

Smiling Saturday – Happy Customer Stories

What about Search?

Value of location in Search

Mobile search results

https://www.google.com/webmasters/tools/mobile-friendly/

Local search results

Pearl District Business Association

Questions &

Thank You!

Amy Rosenberg

Amy@veracityagency.com

September’s Guest Speaker

September 14 Joy Overstreet Managing your Professional “Curb Appeal”

Raffle Prize

Thank you to our raffle donor:

Fat Head’s

Thanks to our generous sponsors