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Welcome PDBA Breakfast Meeting
August 10, 2016
New Member: PREGAME
Ciara Pressler 926 NW 13th Avenue at Lovejoy
PREGAME is Portland’s new
clubhouse for entrepreneurs and
experienced professionals.
Work out your ideas, pump up
your strategy, and create the
game plan for your success.
PDBA Members receive 50% off
membership initiation and free
event space this fall.
New Member: Pho Van Fresh
Elizabeth Nguyen 1012 NW Glisan
New Member: Cryo PDX
Deborah Weissenbuehler
1128 NW 13th
Introducing Lora Helmer
Lora Helmer is the new Account Executive for the Pearl magazine!
Contact Lora at:
[email protected] 971-200-7047
The PEARL Magazine
Fall issue available in print as early as August 15th! Flipbook available now at thepearl.explorethepearl.com Learn how to adopt our adorable cover models from Pacific Northwest Bulldog Rescue!
Instagram Update
Instagram Stories Photos and videos appear together in a slideshow format and disappear after 24 hours.
Learn more at the Instagram Help Center.
Upcoming Events: barre3 in the Park
The Fields Park Saturday, August 20th 10am Celebrate eight years with barre3 Portland! Bring a yoga mat, sunscreen, and water bottle. The event is free and all are welcome!
Upcoming Events: Urban Air Market
Urban Air Market August 28th 11am-6pm NW 13th Ave at Hoyt A curated outdoor marketplace for sustainable design back in the Pearl District for the third year! Learn more at http://urbanairmarket.com/
Upcoming Events: Labor Day Sale
Labor Day Sale September 2-5th
District-wide savings at boutiques, bars, shops & more! Register for the sale now! explorethepearl.com/pdba-annual-labor-day-sale-sign-up/
Upcoming Events: Art in the Pearl
Art in the Pearl September 3-5th
The 20th annual festival will occur Labor Day Weekend in the North Park Blocks. The Festival is FREE and requires NO TICKETS for entry!
NEAH JACKSON COMMUNITY MANAGER, SPECIAL EVENTS
AMERICAN CANCER SOCIETY
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AMERICAN CANCER SOCIETY’S powerful
event to raise awareness and funds to
end breast cancer.
Sunday, October 16, 2016 The Field’s Park Registration: 9:00am Event: 11:00am
2,500 - 3,000 expected attendees www.makingstrideswalk.org/portlandor
MAKING STRIDES OF PORTLAND
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HOW CAN YOU HELP FINISH THE FIGHT?
• Sponsorship Opportunities (Discounted PDBA member packages available)
• Form a Team • Host a Vendor Booth
• Display Promotional Materials
• Real Men Wear Pink
Contact: Neah Jackson, Community Manager 503.795.3958 I [email protected]
MakingStridesWalk.org/PortlandOR
Upcoming Events: PDBA Business Awards
Monday, November 14th
Get Involved! Email [email protected] to sponsor an award! Submit nominations by September 16th to explorethepearl.com/awards
Thank you to Bruce Stephenson for drafting the letter calling for the development of Centennial Mills! The 2035 plan shows public open space at Centennial Mills. See the full plan at www.portlandoregon.gov/bps/65310
Centennial Mills Development
Amy Rosenberg
Guest Speaker
LOCATION. LOCATION. LOCATION.
Pearl District Business Association Breakfast Meeting August 10, 2016
Agenda
Intro (who is Amy and why should we listen to her?)
Why does location matter?
How to tie location into marketing
Localized PR, social media & search
Questions?
Location. Location. Location.
Why is location important?
We are all ego-maniacs
Figure out how to break through
Consumers vs. B-2-B
Breaking Through to EGO-Centrics
Talk about them
Common ground through location
Brag about them
Identity association through location
Geo-Centric
Image via Breaking Defense
Portlandia We live in a cool city — talk about it Filming schedules, articles, share news about our city, even real estate news.
Local PR
Is the PDBA better than NYT? Why is local press better than national press.
Getting into your local paper/news site. Oregonian daily circulation is 170,000
Down from peak of 360,000
Local PR
Do Something!
Before the “press release”: Volunteering
Join a board/committee
Donation
New/additional location
Notable new hire (resident)
New product/service (and how it affects location)
Have an opinion (op eds/letters).
Localized Press Releases
Localized Email Pitches
The Pearl Magazine
Quarterly Magazine:
Contact C.C. first
Deadline:
3 months ahead of issue
The Pearl Editorial Calendars
PDBA Newsletter
8x year Newsletter:
Send news to C.C.
Deadline:
4-5 weeks ahead
NW Examiner
Monthly Newspaper:
Pitch 3 weeks before paper comes out.
Deadline:
Last Saturday of the month prior to the
issue date.
Pitch Editor Allan Classen
Travel Portland
Yearly Magazine,
Various Newsletters
Magazine is full
Send news items
Travel Portland membership
Add events to:
calendar.travelportland.com
Non-News Sources
PNCA – Student Newsletter
Powell’s Blog
Be a News Resource!
Local Social
Don’t have to go through the “media” any longer
Incorporate your location
Schedule content around your location
Create daily post categories
Sample Daily Post Categories
Sunday Spotlight – Local community engagement
Monday Matters – Issues/opinion related news
Tuesday Tips – Tips on your industry or location
Wednesday – Where to eat, shop, etc.
Thursday – Think ahead to the weekend (events)
Friday – Family, Frugal, Fun-day…
Saturday – Stories about your business or people Categories are only guidelines and do not have to be used every day/week
Sunday – Sunday Spotlight
Monday – Monday Matters
Tuesday – Tuesday Tips
Wednesday – Where to Wednesday
Think Ahead Thursday – Weekend Plans
Friday – Family, Frugal, Fun-day
Smiling Saturday – Happy Customer Stories
What about Search?
Value of location in Search
Mobile search results
https://www.google.com/webmasters/tools/mobile-friendly/
Local search results
Pearl District Business Association
Questions &
Thank You!
Amy Rosenberg
September’s Guest Speaker
September 14 Joy Overstreet Managing your Professional “Curb Appeal”
Raffle Prize
Thank you to our raffle donor:
Fat Head’s
Thanks to our generous sponsors