Website using WordPressPresented by Mohammed Azharuddin

Digital Marketing Trainer

Website

• A website is an interface for communication and information sharing created using HTML

• A website is created with 3 components– Domain Name– Hosting Server– Site with interlinked pages

Free Website

• To get a free website we can create a site in www.blogger.com or www.wordpress.com

http://isttm.blogspot.com

Domain Name

The address of site which is uniquelydefined in DNS (Domain Naming System)

Domain Extensions

Domain Extensions

• Business Based – .com, .org, .net, .edu, .gov

• Location Based– .in, .co.in, .co.uk

SEO Factors of Domain Name

• Keyword based Domain Name • Domain Extension (.Gov valuable than .Info)• Country level extension (.in, .co.uk etc)• Geo IP Targeting • Domain Age

Keyword based Domain

• Keyword based domain get preference.

• Exact Match Keywords Domains are now filtered using Exact Match Domain (EMD) Update launched in Sep 2012 – This update hit 0.6% of queries by devaluating the

Exact Keyword Domains.

Sites RankingBecause of

Keywords in Domain

Pooltables.com was No1 beforeEMD Update, But now lost its positionTo Bottom of the Page

Impact of EMD

Country Based ExtensionCanada Site UK Site

Domain Age (www.who.is) and IP Address

Hosting

• Web server space to store the files. • Hosting can be purchased and linked

with domain name.• Factors to check for hosting

– Uptime / Downtime– Speed of Server – IP Address / Location

Types of Website

Static Site• HTML• CSS• Java Script

Static Site• HTML• CSS• Java Script

Dynamic• PHP MySQL• Dot Net• JSP

Dynamic• PHP MySQL• Dot Net• JSP

CMS• Wordpress• Joomla• Drupal

CMS• Wordpress• Joomla• Drupal

Types of Website

• Static Site: A website in which the content is not changed regularly and site is designed using HTML/CSS

• Can target limited keywords due to limited pages in site

Dynamic Sites

• Site is updated regularly and consist of database and server side programming

• Technologies– PHP MySQL– ASP.NET– JSP

Architecture

Examples

Justdial Mumbai Restaurant Page

Justdial Hyderabad Restaurant Page

Content Management Systems

What is CMS ?

• A content management system (CMS) is a web application designed to make it easy for non-technical users to add, edit and manage a website.

• CMS consist of features to change layout, add features and update the site without knowledge of coding.

Popular CMS

WordPress Joomla Drupal Magento

Lets Start …

WordPress Installation

Domain Name

Hosting Account

Control Panel of Hosting

Install Wordpress

User Access / Admin Access

• To access the site – www.website.com

• To access the admin panel– www.website.com/wp-admin/

Steps for WP Site

Sidebars

Main Page

Design Banners

Define Menu

Define Content

Choose a Theme

Plan the Site

Site Plan

• Personal Website + Blog • Content

– About Me– Resume– Services– Projects– Blog – Contact Me

Themes

WordPress Plugins

• Plugins are used to extend WP with new features

• Common Plugin’s– Meta Slider – Social Share– Gallery– All in One SEO Pack (Plugin for SEO Settings)– Google XML Sitemaps– Site Offline – Contact Form 7 - (To Intergrate forms) – WP Editor (Content Editor)– W3 total cache (Performance Optimization)– Akismet (Comment Spam Control)

http://www.tipsandtricks-hq.com/list-of-the-best-and-must-use-wordpress-plugins-535

Thank you

• For queries and support contact us– www.facebook.com/websoftacademy– www.twitter.com/mdazhar01

– Like us on FB • www.facebook.com/webtrainingsacademy