Website Designing with WordPress for SEO Beginners

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Website Designing with WordPress for SEO Beginners

Transcript of Website Designing with WordPress for SEO Beginners

  • Website using WordPress Presented by Mohammed Azharuddin Digital Marketing Trainer
  • Website A website is an interface for communication and information sharing created using HTML A website is created with 3 components Domain Name Hosting Server Site with interlinked pages
  • Free Website To get a free website we can create a site in www.blogger.com or www.wordpress.com http://isttm.blogspot.com
  • Domain Name The address of site which is uniquely defined in DNS (Domain Naming System)
  • Domain Extensions
  • Domain Extensions Business Based .com, .org, .net, .edu, .gov Location Based .in, .co.in, .co.uk
  • SEO Factors of Domain Name Keyword based Domain Name Domain Extension (.Gov valuable than .Info) Country level extension (.in, .co.uk etc) Geo IP Targeting Domain Age
  • Keyword based Domain Keyword based domain get preference. Exact Match Keywords Domains are now filtered using Exact Match Domain (EMD) Update launched in Sep 2012 This update hit 0.6% of queries by devaluating the Exact Keyword Domains.
  • Sites Ranking Because of Keywords in Domain
  • Pooltables.com was No1 before EMD Update, But now lost its position To Bottom of the Page Impact of EMD
  • Country Based ExtensionCanada Site UK Site
  • Domain Age (www.who.is) and IP Address
  • Hosting Web server space to store the files. Hosting can be purchased and linked with domain name. Factors to check for hosting Uptime / Downtime Speed of Server IP Address / Location
  • Types of Website Static Site HTML CSS Java Script Static Site HTML CSS Java Script Dynamic PHP MySQL Dot Net JSP Dynamic PHP MySQL Dot Net JSP CMS Wordpress Joomla Drupal CMS Wordpress Joomla Drupal
  • Types of Website Static Site: A website in which the content is not changed regularly and site is designed using HTML/CSS Can target limited keywords due to limited pages in site
  • Dynamic Sites Site is updated regularly and consist of database and server side programming Technologies PHP MySQL ASP.NET JSP
  • Architecture
  • Examples
  • Justdial Mumbai Restaurant Page
  • Justdial Hyderabad Restaurant Page
  • Content Management Systems
  • What is CMS ? A content management system (CMS) is a web application designed to make it easy for non- technical users to add, edit and manage a website. CMS consist of features to change layout, add features and update the site without knowledge of coding.
  • Popular CMS WordPress Joomla Drupal Magento
  • Lets Start
  • WordPress Installation Domain Name Hosting Account Control Panel of Hosting Install Wordpress
  • User Access / Admin Access To access the site www.website.com To access the admin panel www.website.com/wp-admin/
  • Steps for WP Site Sidebars Main Page Design Banners Define Menu Define Content Choose a Theme Plan the Site
  • Site Plan Personal Website + Blog Content About Me Resume Services Projects Blog Contact Me
  • Themes
  • WordPress Plugins Plugins are used to extend WP with new features Common Plugins Meta Slider Social Share Gallery All in One SEO Pack (Plugin for SEO Settings) Google XML Sitemaps Site Offline Contact Form 7 - (To Intergrate forms) WP Editor (Content Editor) W3 total cache (Performance Optimization) Akismet (Comment Spam Control) http://www.tipsandtricks-hq.com/list-of-the-best-and-must-use-wordpress-plugins-535
  • Thank you For queries and support contact us www.facebook.com/websoftacademy www.twitter.com/mdazhar01 Like us on FB www.facebook.com/webtrainingsacademy