Experian Consumer Direct Confidential 1

Time

Now 6 mos 12 mos 18 mos 24 mos

Current

Obvious

Background Info

Current

Current

Obvious

Current

Obvious

Current

Obvious

Real-time, Impression level buying

Demand side Platforms

Dynamic Assembled Web

Algorithmic Advantages

API’s for bus devActivity FeedsReal-time Search

Ad ExchangesBuying Audiences

Social Web and influence of Social Graph

Social DiscoveryMobile applicationsTransparencyDevice & Platform agnosticism

Web 2.0 User-Generated WebAd NetworksWidgets

Data MashupsAPI’sSocial Networks

Mobile AdvertisingConsumer ratings and reviews

Social Applications

Marketing vs. Advertising

FaceBook Connect

“Machine learning”

Data Ubiquity

Data Portability

“Web-scale” data storage and analysis

Level of Expertise or Understanding

1

2

3

4

Future Research

PubSubHubBubReal-time AlertsAutomatic Content/social contentWeb>MobileDistributed content mgt

Web Knowledge Mind-graphAlan Edgett, Jan 2010