Webknowledge Mind Graph Alan Edgett Jan 2010

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Experian Consumer Direct Confidential 1 Time Now 6 mos 12 mos 18 mos 24 mos Current Obvious Background Info Current Current Obvious Current Obvious Current Obvious Real-time, Impression level buying Demand side Platforms Dynamic Assembled Web Algorithmic Advantages API’s for bus dev Activity Feeds Real-time Search Ad Exchanges Buying Audiences Social Web and influence of Social Graph Social Discovery Mobile applications Transparency Device & Platform agnosticism Web 2.0 User-Generated Web Ad Networks Widgets Data Mashups API’s Social Networks Mobile Advertising Consumer ratings and reviews Social Applications Marketing vs. Advertising FaceBook Connect “Machine learning” Data Ubiquity Data Portability “Web-scale” data storage and analysis Level of Expertise or Understanding 1 2 3 4 Future Research PubSubHubBub Real-time Alerts Automatic Content/social content Web>Mobile Distributed content mgt Web Knowledge Mind-graph Alan Edgett, Jan 2010

Transcript of Webknowledge Mind Graph Alan Edgett Jan 2010

Page 1: Webknowledge Mind Graph Alan Edgett Jan 2010

Experian Consumer Direct Confidential 1

Time

Now 6 mos 12 mos 18 mos 24 mos

Current

Obvious

Background Info

Current

Current

Obvious

Current

Obvious

Current

Obvious

Real-time, Impression level buying

Demand side Platforms

Dynamic Assembled Web

Algorithmic Advantages

API’s for bus devActivity FeedsReal-time Search

Ad ExchangesBuying Audiences

Social Web and influence of Social Graph

Social DiscoveryMobile applicationsTransparencyDevice & Platform agnosticism

Web 2.0 User-Generated WebAd NetworksWidgets

Data MashupsAPI’sSocial Networks

Mobile AdvertisingConsumer ratings and reviews

Social Applications

Marketing vs. Advertising

FaceBook Connect

“Machine learning”

Data Ubiquity

Data Portability

“Web-scale” data storage and analysis

Level of Expertise or Understanding

1

2

3

4

Future Research

PubSubHubBubReal-time AlertsAutomatic Content/social contentWeb>MobileDistributed content mgt

Web Knowledge Mind-graphAlan Edgett, Jan 2010

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