Infinite presents…

The Evolution of Webcasting and the

Future of Business StreamingFuture of Business Streaming

Presenter: Ari Kestin

President, Infinite Conferencing

EVP, GM, Webcasting Onstream Media

Sponsored by:

etouches

www.infiniteconferencing.com

Webinars

Webcasts

Conference Calls

Agenda

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• The Evolution

• Recent Developments

• Benefits• Benefits

• Challenges

• Case Studies

• Trends

Poll Question

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How would you classify your knowledge in

webcasting?

a) Beginner

b) Intermediate

c) Advanced

Terminology

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A "Web conference" is often used as an umbrella

term for all web-based collaboration between

two or more people over the Internet.

A "webcast" refers to information dispersed to a

large audience via the Internet.

A "webinar" expands the idea of a webcast into a

more interactive format.

The Evolution

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+ Audio & Video

Streaming

Engagement

LIVE Video

Video

Conferencing

TelePresence

Reach

+ Audio

Conferencing

Few to Few One to all Few to all Reach All

Engagement

Conference Calls Broadcast Calls

Webcast

LIVE Video

Video

Conferencing

TelePresence

+ Web

Conferencing Web

Conferencing

Recent Developments

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• Mobile & Tablet

• Self-Service or Fully Managed• Self-Service or Fully Managed

• Enterprise Solutions

• Device Compatibility

Benefits

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• Generally easy to use

• Convenient

• Low cost• Low cost

• High impact interactive rich media

• No downloads or plug ins to install

• Can be viewed live or on-demand

• Non-threatening

Poll Question

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What do you primarily use webinars/webcasts for?

a) Company announcements

b) Press conferences

c) Company Financial/Investor Releases

d) Product demonstrations and launches

e) "All hands" or "Town Hall" company meetings

f) Distance learning / Training

g) All of the above

h) None of the above

Perceived Barriers

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Cost

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• Types

• Duration

• Bandwidth• Bandwidth

• Storage

• Production

• Encoding

Management

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• Resource

• Expertise• Expertise

• Time

• Liability

Adoption

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• Ease of use

• Support• Support

• Training

Deployment

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• Hosted or On-Premise

• Application

• Network• Network

• Architecture

• Security

• Branding

Content is King

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Case Study

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Communicate message to ALL employees across corporate

Intranet.

Challenges

Employee Communications…

Delivery (CDN/Encoding)

Corporate Network (bandwidth, restrictions)

Compatibility (browsers, operating systems)

Signal Origination

Web Cam/VCU/Studio

Production

Security

Interactivity

Attendance Reporting

Case Study

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Communicate message to large global audience across the

Internet

Challenges

Corporate Announcement

Deployment

Delivery

Corporate Network (bandwidth, restrictions)

Compatibility (browsers, operating systems, devices)

Signal Acquisition

Quality

Scale

Live or On-Demand

Case Study

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Conduct training with employees & clients

Challenges

Training

• Live or On-Demand

• Easy Setup

• Interactivity

• Archiving

• Delivery (CDN/Encoding)

• Corporate Network (bandwidth, restrictions)

• Compatibility (browsers, operating systems, devices)

• Attendance reporting & Certification

Case Study

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Generate sales leads with lead generation webinars

Challenges

Webinars

• Registration

• Lead scoring

• Branding

• Scale

• Archiving

• Reporting

Poll Question

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Are Mobile/Tablet devices a component of your

communications strategy?

a) Yes, already deployed

b) Yes, it’s coming soon for us

c) We’re considering it

d) No plans

Trends

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• New Devices (Mobile & Tablets)

• Media Types (Windows, Silverlight, Flash)• Media Types (Windows, Silverlight, Flash)

• Social Networking (Facebook & Twitter)

• Cloud Services

Thank You

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Ari Kestin

President, Infinite Conferencing

EVP, GM, Webcasting Onstream MediaEVP, GM, Webcasting Onstream Media

www.infiniteconferencing.com

www.etouches.com

888-203-7900Sponsored by: