Webcasting Best Practices
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Transcript of Webcasting Best Practices
The Webcasting Benefit
It’s a universal fact that webcasts :
• Save huge costs and time of organizations
• Reach the global audience
• Convey consistent message to all stakeholders
• Help in lead generation
But, like every activity, webcasts also need proper planning without which it can lead to a major failure.
So, let’s get an insight of webcasting best practices so that you can engage with your audience and sustain in the business.
Pre Event
E-mailers:
• Send catchy email invitations
• Keep the registration form short to avoid disinterest
• Send weekly, ‘24 hour before’ and ‘1 hour before’ reminders, insisting them to attend
Connections & Rehearsals:
• Checking and securing connections is the most basic but highly important aspect of any webcast
• Check the connections & fix them if any issue arise
It is advised that you try to do a testing and rehearsal of the event to get a whole idea of the webcast
Pre event practices set the mood for successful virtual events.
EventIt’s very crucial that webcast should run smoothly and communication between two parties must be productive.
• Presenter
• Streaming
• Content
• Engagement
• Social Media
Presenter
• The presenter directs and runs the whole webcast
• Presenter should have a pleasing personality. A
blend of professional and charming presence
improves engagement
• A little sense of humor from the presenter goes a
long way
• Always look into camera while you talk
StreamingFrom online meetings, web conferencing to any other type of webcast, without proper streaming technology, it cannot achieve the desired results
Make sure you have:
• An uninterrupted streaming so that there is no time
lag or delay between you and your audience
• A pro- active and efficient streaming partner
• A streaming that is supported on all devices i.e.
Desktop, Tablet, Mobile
Make your content “Engaging”not boring
• Content is the foundation of your presentation
• Create an engaging content to help your audience
relate to the current world
• Try to create a short but effective content. Don’t use
just text. Use infographs or charts to maintain their
interest
• If possible, use videos. It’s the most engaging
medium today.
Engagement• The only link between you and your audience is the
user interface
• Provide useful features and flexible widgets to increase participation
• Provide Polls, Surveys and Q&A sessions to make an interactive session
• Invite them to send their inputs through chats
Remember, communication is a two way process. Letting your audience talk is actually contributing to your webcast success.
Social Media
• Having social media plugins can exponentially give
your webcast a huge reach
• Let your audience share on facebook, twitter or any
other social media what are they attending, to create
awareness. This is a free but most effective
promotion.
Post Event
• Closure is one of the most important activities of any
business
• Send ‘Thank You’ e-mailers to all the registrants to
appreciate their efforts to attend
• Ask for their feedback about the event which is very
useful for future events
Summary
Although webcasting is a well evolved industry today, there are still many areas where it needs improvements to enhance the communication gateway
Following these best practices can:
- Achieve lead generation
- Smoothen online communication
- Reduce frustrations
- Increase loyal customer base
Contact Us
StreamOn Technologies Pvt. Ltd.
Website: www.streamonindia.com
Email: [email protected]
Tel: 022 65345084