SPEAKERS

@pablovittoripablo.vittori@globant.com

@piachenssantiago.piacenza@globant.com

Agenda

• Globant presentation• Innovation• Internet of Things• iBeacon• Bluetooth low energy• How does it work• Application examples• FAQs

This is Globant

Clients Employees

3100Recognitions

Revenue Growth ($mm)

150

100

50

0

2009 2010 2011 2012

3857

90CAGR 49%129

2008

Acquisitions

Accendra & Openware 2011 Nextive

2012Terra Forum

2013Huddle

ArgentinaBuenos AiresLa PlataTandilRosarioCórdobaResistenciaBahía BlancaMar del PlataTucuman

ColombiaBogotáMedellín

UruguayMontevideo

BrazilSao PauloCuritibaBelo HorizonteRio de Janeiro

United KingdomLondon

United States San FranciscoBostonAustinNew York

This is Globant

2008 2010 2011 2012 2013

90

1673

2250

27003000

Employees Growth

97%

3%University

Other education

MexicoCiudad de Mexico DF

There is a change on how consumers and companies interacts with technology

What these experiences have in common?

We are in a unique position to face these revolutions through our studios, our culture and our innovation

Globant is a new-breed technology services provider focused on delivering innovative software solutions by leveraging emerging technologies and trends.

Innovation Approaches

Technology

Business

UserLabs

Canvas

DesignThinking

InnovationCustomer

Relationships

Channels

Value Proposition

Key Partners

Costs Revenue

Value Proposition

Key Resources

Key Activities

Observe for inspiration

Define problem with EMPATHY +

INSIGHT

Involve users in Ideation

Test with actual users

iBeacon

Introduction

March 2014

Internet of things

Information + connection + location + sensors + user preferences

Internet of things

Internet of things

Sensor will play a key roll in the

future of mobile computing. Most

of the new devices come with

different kind of electronics to

collect, process and act according

to the information received. Like

accelerometers, light sensors, NFC,

temperature, fingerprint, etc.

Also many companies are build

add-ins to provide current devices

with new capabilities.

What is Apple’s iBeacon?

iBeacon is a new technology that extends

Location Services. It uses a Bluetooth Low

Energy signal to allow Mobile Apps to

know how close they are to tiny, low-cost,

wireless transmitters called “hardware

iBeacons” or just “iBeacons”.

What is Bluetooth Low Energy (BLE)?

Is a wireless personal area network technology designed

and marketed by the Bluetooth Special Interest Group

aimed at novel applications in the healthcare, fitness,

security, and home entertainment industries.

Compared to "Classic" Bluetooth, BLE is intended to provide

considerably reduced power consumption and cost while

maintaining a similar communication range.

What is Bluetooth Low Energy (BLE)?

Bluetooth LE is also embedded in other things like watches, tags or detectors. All around weareable

technologies.

Why they are important?

We now can deliver content and interact with users based on their proximity to things in the real world

Its a new way to experience the world

Comparison - iBeacon vs GPS

Beacon

GPS

iBeacon GPS

Micro location targeting Macro location targeting

Works indoors and underground Cannot receive signals underground or indoors

Within 150 feet (50mts) - Very accurate

GPS Signal - Precision is low and depends o location

Low cost - Low energy Battery draining

Signals easily obstructed by walls or roofs

GPS is a Location technology and iBeacon is a Proximity technology.

Comparison - iBeacon vs NFC

NFC

Beacon

iBeacon NFC

Works on Bluetooth 4.x LE enabled devices

Works on NFC enabled devices

Send signals within 150 feets (50mts)

Device must be within 4 inches (10 cm)

Opportunities for in-store marketing indoor mapping.

Only handles one way transactions

Easy to construct beacons or turn compatible devices into beacons

Heavy investment of NFC ar POS systems

iBeacon Hardware

Estimote

Qualcomm

Gimbal

HipKey

An iPad, iPhone or Android

How does it work?

An iBeacon is a precise positioning mechanism that transmits a Universally Unique Identifier (UUID) using Bluetooth 4.0 Low Energy. These signals can be received by Bluetooth LE enabled devices.When the device receives the signal, and a message can be displayed on the user’s lock screen or an application can be launched.

Using an iBeacon is similar to geofencing -- receiving a Bluetooth LE signal based on proximity

instead of fixed GPS coordinates

How does it work?

How does it work?

How does it work?

Each beacon can be located using signal strength, with 4 possible outcomes:

● Unknown (out of range)● Far ● Near● Inmediate (closest to beacon)

How does it work?

Supported Platforms:● iOS: iPhone 5, 4S, iPad mini, iPad Retina (4th Gen), iPad (3rd Gen), iPod touch

(5th Gen) all with iOS 5.1.1 or above.

● Android devices with Bluetooth 4.0 and Android 4.3 and later (Samsung Galaxy S3/S4, Samsung Galaxy Note II, HTC One, Nexus 7 2013 edition, Nexus 4, HTC Butterfly, Droid DNA)

● MacIntosh computers equipped with OS X 10.9 (Mavericks) and Bluetooth 4.0 using the MacBeacon application from Radius Networks.

iBeacon

Application / Examples

March 2014

Globant Booking Beacon app

Our meeting room app help users to find the right meeting room using a 3 color schema to show you how far you are from the room.Once close to the room shows you the time left for the next meeting and check-in automatically showing the faces of each assistant.

Retail Stores

Greet customers when they arrive (hyper-personalization)Smarter shopping listsOffers target by store locationImproved loyalty programsContact less paymentsCross selling Payments

Travel & Airlines

Flights auto-check inNotifications on:● Departures / Arrival● Delays● Gate and platform assignments● Gate guidance● Targeted offers

Car rental availability

Conference

Auto-check inPersonalized greeting and in-conference directionsPersonalized information broadcastList of attendees and networking toolsPersonalized material for conference rooms

Restaurants & Bars

Reservation auto-check inVirtual menus.Contact less paymentsNotifications on offersPersonalized app content according to restauran area.Payments

Hotels and Resorts

Reservation auto-check inVirtual conciergeInfo on amenitiesBooking solutionsPersonal tracking for customized experienceIndoor location helpers

Theme Parks

Info on amenities, shows and attractionsBooking solutionsPersonal tracking for customized experienceLocation helpers

FAQs

FAQS

Which is the difference between BTLE and regular BT?

What is power consumption compared to GPS?

Is there a standard for Beacons?

Can I confine a Beacon to only work in a room?

What are the best cases using beacons implemented so far?

This low energy Bluetooth, will not drain the battery ?

Users are not accustomed to have Bluetooth turned on, how to reverse this?

Is there a way, when a beacon is near, to suggest the user to turn it on ?

FAQS

How are you going to get people to download the appropriate app(s) so that iBeacons can be used and apparent to users?

Where can we buy beacons hardware, in order to avoid using cellphones as beacons.

How could I use beacons for fundraising?

Security is ensured by the Beacon administrator? What are the oportunities to develop indoor uses for home?

How do you intend to make the contact with clients stronger and lasting

How close to mainstream is this technology? Can it be used on board a ship?

Is there any new technology about beacons that make them more accurate ?

FAQS

How can we trigger user actions from the beacons?

What will be the best hardware to buy? and where?

What kind of business is used Beacon?

What is the most successful case using beacons?

When you see this infrastructure deployed in shops and malls?

FAQS

How is Globant going to use this technology? Which markets do you think will be more affected in South America? Chile and Argentina?

Why are they so slow to detect they aren’t in reach anymore? How do the technology works?

Can these be used in a large public space

In iOS, ranging for iBeacons in the background only happens for a few seconds after the system detects that you entered a valid region. How can I detect a specific iBeacon inside a region in background, if said iBeacon is not close enough in those few seconds that the ranging happens?

Questions?

Thanks!

Thanks You

@pablovittoripablo.vittori@globant.com

@piachenssantiago.piacenza@globant.com