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Globant Mobile Future - Android UADE FIT 2013
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Transcript of Globant Mobile Future - Android UADE FIT 2013
Pablo Vittori Partner – Mobile Studio [email protected] @pablovittori
Old Traditional IT Services Market NEW TECHNOLOGIES (cloud, Mobile, Social Media)
IT services market worldwide. Source: IDC Cloud services, mobile enterprise application and
social media. Source: IDC and Gartner
New Technologies Are Driving Growth
We are a new-breed technology services provider focused on delivering innovative
software solutions by leveraging emerging technologies and trends
This is Globant
Clients Employees
2008 Acquisitions
Accendra & Openware 2011 Nextive
2013 Terra Forum
3000 Recognitions
Revenue Growth ($mm)
Cloud Computing Managed services
Monitoring and support Information Security Hybrid development
Mobile Game Engineering Mobile Experience
E-commerce Content Management
System Portals
Online Travels Solutions
UI Technologies User Experience
Visual Design Social Platforms Digital Marketing Collaboration Solutions
Process Engineering Tools Cloud Development
Digital Platforms Game Engineering Gaming Experience Graphic Engineering
Text Automation Mobile Testing Game QA Testing Center
Data Architecture Data Science Data Visualization High Performance Systems
Covering the full spectrum of emerging technologies & trends Studios combine talent through practices that work together to create IP for our clients
Globant Studios
Mobile Practices
MOBILE EXPERIENCE Our studio get the key knowledge to understand the needs and trends on
the mobile market.
NATIVE DEVELOPMENT Native experience on iOS and Android platform allow us to
create stunning user interfaces, explore in depth all the features and applications
for mobile market and product hi quality reliable mobile
platforms.
HYBRID DEVELOPMENT HTML5 combined with solid
frameworks as Phonegap and Sencha allow us to create rich media mobile apps in multiple
platforms.
PRODUCT DEVELOPMENT We develop mobile products for our
customers from ideas to market. We help to define the vision, scope, roadmap and market strategies of
our customers ideas. Product definition from day 1 is key for an
effective mobile strategy.
Product Management Engineering
- Product Managers - Business Analysts - Functional Analysts - Game Producers
Art & UI Quality Assurance
- Architects - Developers - Project Managers - System Admins
- User Experience - Visual Designers - User Interface
- Manual Testers - Automated Testers
Mobile Studio Roles
What is Mobile Product Design
+ + = Mobile
Product Design
Technology Platform &
Environment
Customer Need & Context
Business Opportunity
How We Do It
Business
Customer Technology Enable
Design
Agile
Mobile practices
Mobile environment
Native Apps Hybrid Apps HTML5 + CSS3
Responsive Design
Mobile environment
• Leverage features of the platform capabilities including hardware particular functions and device performance.
• Improved application response and design capabilities.
• Offline functionality. • Findability. • App store promotion. • Monetization.
Native apps
• A Binary “executable image” that is explicitly downloaded on the device file system.
• Distribute thru popular app stores. • Executed directly by the operating system. • Makes explicit use of device APIs and features.
Mobile environment
• A Hybrid app is a native app with embedded HTML.
• It has all the benefits of Native apps: full access to API’s, app store presence, etc.
• Selected portions of the app are written using web code.
• The web portion can be either be accessed online or included in the app.
Hybrid apps
Web apps
Characteristics of mobile web apps • Entirely written using web technologies
(HTML, CSS and JavaScript) • Code is executed in the browser • Various launch mechanisms • Installation is optional • Combine cross platform HTML5 and CSS
with device specific features (Touch Optimized, no address bar, suggestion to pin to the home screen, offline availability
Main HTML5 features on mobile • Bitmapped and vector graphics, including
animations • Offline support and data URLs • Geolocation • Video and audio • Continuous communications with the
server
Mobile optimized web apps
Native vs hybrid Device Access
Speed Development Cost
Testing Distribution Approval Process
Native Full Very Fast Expensive Reasonable iTunes / Play Store iTunes
Web Partial Platform Dependant Reasonable Reasonable URL N/A
Hybrid Partial Platform Dependant Reasonable
Expensive (depending
on coverage)
iTunes / Play Store
iTunes (may take longer)
Complexity for web development (Hybrid and Web Mobile) is highly dependant on the browser/platform capabilities and performance. The implementation of WebKit in iOS is one of the most performant on the market, and in the other hand, old versions of Android OS present challenges to get an acceptable usage performance on Hybrid and complex web applications.
Trends
Mobile Market
The mobile world is dominated by Android and Apple today, Blackberry is going down.
iOS Android Blackberry Windows Phone
BlackBerry is falling of a sales cliff, with an 81 percent plunge in sales year to year. Measured last february. A desperate measure of porting Android apps to Blackberry 10 is not taking effect.
Mobile Market
Windows Phone is gaining market, with a 52% growth year to year. but still less than 4% of the market. Windows RT was a major failure and is stalling any growth. Nokia recent acquisition can be a game changer or the end for both windows phone and Nokia.
Mobile Market
iOS Android
Trends
Android 4.4 KitKat is around the corner unifying the platform under one OS version
Wearable computing is arriving to Android environment starting with Glass and now with the recently launched Samsung Galaxy Gear
Google Glass was deployed to a limited audience last april, and will revolution the market next year
iOS 7, new design, Cloud integrated landscape and In Dash iOS devices will shape the next year in Apple tech.
All Connected Invisible link Content
Internet is something common today as the telephone. but aside of the information availability was the initiator of the “All connected” concept
From smartphones to cars, going thru TV’s, home appliances, watches and tablets, everything can handle applications and show content. The key today is the content generation, with special attention in quality, distribution and availability. Content is the future.
New Interfaces
Future of interface design. The desktop computer with keyboard and mouse is dead, smartphones introduced new interfaces and in the coming month most of those interfaces will become obsolete too..
Google Glass is the clear example of what means Human Interface Experience. Combination of Voice, gestures and elegant interface is the first approach of the interfaces of the future. Siri and Voice Recognition are defining the end of keyboards. We have a lot of challenges ahead.
Glass
What is Google Glass Revolutionary piece of hardware + software integrate with .
Glass is a basically a wearable computer, with the mission of producing a mass-market ubiquitous computer. The wearable technology has it all: A tiny screen projection that hovers in front of your face, voice commands and instant response to your most critical desires Google Glass could be the next big thing because it’s a piece of powerful, yet elegant consumer technology that anyone can use with almost no training
Glass how to video
Thanks
Pablo Vittori Partner – Mobile Studio [email protected] @pablovittori