Ads that win on the web…

WE ARE ALL ABOUT ………

OVERVIEW

1. Why Online Ads ?

2. Make the most of your website

3. No website, but online ads still possible

4. Google and Facebook – the most popular platforms

5. Mapping your business goals into your online goals

6. Why Web Sparkle ?

7. Digital Vs Other Mediums

WHY ONLINE ADS ?

Reaching out to users who are searching for products, services ,

Information and Websites

Being visible at every step of the buying cycle

Getting Relevant traffic to your website

Measurable ROI

Highly targeted ads based on location, interest & demographic

Brand Building at a much lesser cost

Control on Ad Budget – chose your daily budget

MAKE THE MOST OF YOUR WEBSITE

Your dormant website can become active

Relevant & potential customers reach your website

A well developed website can lead to generating qualified

leads and conversions

Analytics reports help you determine which website pages

need to be optimized/modified

A good website will lead to good experience for the visitor

NO WEBSITE, BUT ONLINE ADS POSSIBLE

If you have a business, but do not own a website, online ads

still possible

Pages describing your products and services can be

developed which can be displayed to the relevant audience

These pages can contain text and pictures explaining the

products as well as services offered by you

You can also interact with your customers on these pages

GOOGLE & FACEBOOK

GOOGLE ADWORDS

CPC – Cost per Click

CPM- Cost Per Thousand Impressions

Ad Formats

Text Ads Image AdsRich

Media AdsVideo Ads

GOOGLE ADS SAMPLE- SEARCH

GOOGLE ADS SAMPLE- DISPLAY NETWORK

FACEBOOK

Ads-

CPC – Cost per Click

CPM- Cost Per Thousand Impressions

Facebook Page – Development & Monitoring

FACEBOOK ADS- HOW IT WORKS

YOU TUBE – HOW IT WORKS

Ad Formats

Home Page Ads – Masthead

YouTube In-Video Ads

Standards In Stream Ads

Standards Banner Ads

Rich Media Ads

YOU TUBE ADS

CONVERTING YOUR BUSINESS GOALS INTO

YOUR ONLINE GOALS

Offline store - can operate as online

store as well

Store footfalls and now website

traffic as well

Enhanced revenue due to the website acting as another store with wider

audience

ONLINE VS ADS ON OTHER MEDIA

Flexible Budget

You decide the click rate

Thousands of impressions

Targeted audience

Measurable performance

Online, real-time changes in ads possible

Multiple copies of ads can run at the same time without increasing the cost

Performance reports are available to analyse the effectiveness of your ads

Fixed budget

Media decides the ad rate

Single impression

General audience

Non-measurable performance

Changes in ads not possible

Multiple copies cannot run without substantial increase in cost

Such reports are unavailable and measuring effectiveness is near impossible

Online media Other media

WHY ONLINE MARKETING OVER SEO

Your Website is shown upon search even if it is not optimized for SEO

Website is triggered by any number of keywords

Works irrespective of search engine

Traffic is led to your website from other sources too, eg. Social media

The chances of the website being displayed upon search depends how well you have optimized it

Website is triggered by the keywords given for optimization

Works only for the Search Engine it is optimized for

Traffic does not know the existence of your website if it is only optimized but not marketed

Online Marketing SEO

WHY WEBSPARKLE

Experts in online advertisements

Google certified adwords

individuals

Facebook expertise

Strong marketing and finance background

Result oriented

Proven track record – satisfied

customers

?

SOME OF OUR CLIENTS

Shoutt

CONTACT US

WebSparkle

Raksha Jesrani

98482 51541

Land Line 040 23552803

Website: www.websparkle.in

Email: info@websparkle.in

DISCLAIMER

WebSparkle has taken due care to ensure that the

information in this presentation is accurate. It however

accepts no responsibility for any consequential incidents that

may arise from errors or omissions contained in this

presentation. This presentation is intended for guidance

purposes only, it does not purport to be exhaustive. Interested

parties are strongly advised to examine their precise

requirements. All information in this presentation is

Privileged and Confidential and is meant for the intended

recipients only.