Make it Sparkle
Transcript of Make it Sparkle
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your WebsiteBest Friends National Conference | July 19th, 2015 Eve Simon, Beaconfire RedEngine
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Digital strategies, integrated marketing & web sites for social
good
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
RyderJennifer, Data Analyst and Production Lead
OJAmy, UX Designer
Bella & TrevorAndrew, Director of Business Development
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Max & ZoeEve, Creative Director
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Digital Engagem
entEcosyste
m
Web
Display
Mobile
Social Media
Content
Paid Search
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Digital Engagem
entEcosyste
m
Web
Display
Mobile
Social Media
Content
Paid Search
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
“If you don't know where you're going, any road will get you there.- The Cheshire Cat
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your WebsiteKodiKristin, Talent Director
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.- Abraham Lincoln
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Remember those pain points?
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Lets turn them into goals
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.”
Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact.
Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely.
“Tech WatchChristopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics.
What Drives His Engagement >• Organization is trusted• Has events and gatherings where I can donate in person• Is an organization I would feel proud to talk about with others• Makes me feel I made a smart decision to donate• Helps me feel part of a broader community
Involved Do-Gooder
Prospect
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Giving time has a different satisfaction. The connections, networking and seeing people you are more familiar with. You see what the organization is doing.”
Christopher is 32 years old and lives in San Diego. He enjoys being outdoors – surfing, hiking, biking, camping, you name it. Christopher wants to make his community the very best it can be – this is his home and one day, he hopes to raise his family here. He volunteers frequently around his community. He likes knowing his time and efforts are directly impacting the area where he lives and the people he regularly comes into contact.
Occasionally Christopher makes a donation to an organization. Typically it’s a small amount of money to charities prompted when friends and family ask. He likes to check out the charity before giving a donation, just to make sure they’ll use his money wisely.
“Tech WatchChristopher loves gadgets and technology. He has had a tablet and smart phone for years. He often uses the tablet or checks email on his phone while watching TV. Christopher checks sports and news online. He uses Twitter for news, to connect with friends and set-up weekend activities. He also uses the web to research purchases like outdoor gear and electronics.
What Drives His Engagement >• Organization is trusted• Has events and gatherings where I can donate in person• Is an organization I would feel proud to talk about with others• Makes me feel I made a smart decision to donate• Helps me feel part of a broader community
Involved Do-Gooder
Prospect
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Sample Content Inventory
Downloadable Content Inventory Spreadsheet:http://maadmob.com.au/resources/content_inventory
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
AllegraTim, Front end developer
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
“No, Watson, this was not done by accident, but by design.
- Sherlock Holmes
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
“Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful.
- Shaker Philosophy
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
GeorgeLynn, CEO
https://color.adobe.com/create/image/
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Websitehttp://www.checkmycolours.com/
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Working with imagesThe French General (aka “Frenchie”) Cara, Director of Services Delivery
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Scale, don’t distort
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Square
Horizontal(Landscape)
Vertical(Portrait)
Aspect ratio is your friend
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
FB: Shared link/image• Recommended upload size of
1,200 x 627 pixels.
• Square Photo: Minimum 154 x 154px in feed.
• Square Photo: Minimum 116 x 116 on page.
• Rectangular Photo: Minimum 470 x 246 pixels in feed.
• Rectangular Photo: Minimum 484 x 252 on page.
• Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.
SOURCE: http://sproutsocial.com/insights/social-media-image-sizes-guide/
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
SOURCE: http://www.socialmediaexaminer.com/optimize-images-across-social-networks/
One Size Fits All?
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Websitehttps://www.myfonts.com/WhatTheFont/
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Websitehttp://thenounproject.com/
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Lucky (and Rocky)Darren, Data Analyst
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
“The most valuable commodity I know of is information.- Gordon Gekko
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Basic Google Analytics Dashboard
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
https://analyticsacademy.withgoogle.com/explorer
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
http://www.webanalyticsdemystified.com/ae/ae-business.asp
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
http://www.crazyegg.com/
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website htt
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Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Websitehttps://www.surveymonkey.com/
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Site Critique• Who are they?
• What do they do?
• What can you do here?
Think about:
• Navigation
• Layout
• Voice
• Imagery
• Contrast
• Color
• Typography
• Readability
• Call to action
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your Website
Best Friends National Conference 2015 | Make it Sparkle – Upgrading & Polishing Your WebsiteBest Friends National Conference | Websites That Win Hearts, For Good