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Web on the goWhy the mobile Internet matters to businesses
Matthew “Buzzy” NielsenAssistant Director, North Bend Public Library
02/16/2011
Why you should care
Mobile phone use
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
85% of people own mobile phones
Younger generations= Higher use
Pew Research Center's Internet & American Life Project, April 29-May 30, 2010 Tracking Survey
40% access the Web on phones
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
25% only use mobile phones
Pew Research Center's Internet & American Life Project, August 9-September 13, 2010 Tracking Survey
51% of the younger are mobile-only
Pew Research Center's Internet & American Life Project surveys, April 2006-September 2010
A growing trend
Pew Research Center's Internet & American Life Project surveys, April 2006-September 2010
A growing trend
What they can do
That's not a phone
Now that's a phone
Smartphone = handheld Computer(that happens to make phone calls)
Android iPhoneBlackberry
There's a lot you can do
Web search
Calendaring
Social networking
Phone
Instant messaging
Texting
Internet
And that's just what youcan do from the home screen
The desktop look
Same site, different look
Some sites are usable on the go
Even sites not designed for mobile devices can still be
pretty usable on one.
Some not so much
Some sites can be pretty challenging to use, especially those that use a lot of Flash
(video and interactive) elements
Where they're going
Location awareness
It's a social thing
Location awareness opens doors
Find nearbybusinesses
Track yourlocation
Conduct geography-based searches
A couple of examples
Map nearbyATMs
Find theaddress
Get turn-by-turndirections to it
A couple of examples
Scan a barcode
Find pricesand reviews
Locate localstores that have it
Takeaways
The mobile web puts ready access to information directly into people's pockets.
Sites look different on the mobile web (and other devices). Keep this in mind while designing websites.
Location awareness makes it easier to find your business. Embrace services that take advantage of it.
Make sure that your business's information is updated in online services such as Yellow Pages, Yelp, etc.
Use of the mobile web is popular, and it's only becoming moreso as smartphones become more common.
Questions?
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