Web marketing and using social media

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Booth Ainsworth have used Sigma, based in Macclesfield, to create an innovative and interactive website and are now working alongside Sigma to deliver this high value seminar. The seminar will present techniques for increasing traffic to your website, engaging and interacting with users more effectively, and delivering a higher value service to your customers. Chris Bush from Sigma has been working within the field of information management for nine years and has delivered proven strategies to generate new business. He will be looking at the following topics: * Search engine optimisation * Dynamic content - using video and podcasts * Social media - using Facebook, Twitter and blogs * Using the web as a two-way communication channel Chris recognises that client retention and generation of new business is a key element of any business plan and will be able to demonstrate ways of using the website to improve client retention and promote new developments and services.

Transcript of Web marketing and using social media

Welcome

Booth AinsworthGary Cook

SigmaShaun GommJustin DarleyChris Bush

Video slide

http://www.youtube.com/watch?v=NhPgUcjGQAw&feature=related

WEB MARKETING

BE A SUPERHERO(at least to your customers)

Put yourself in their shoes

Clear & simplenavigation

Explainterminology

Thinksearch

Easier to find

Easilyfound

Googlebusiness directory

2000Unique visitors a

month

Share &interact

Two thirdsof you

registered online!

Share on

YouTube

http://www.pwc.co.uk/eng/media/whats_new.html

We don’trecommendthings which

bore us

http://www.flickr.com/photos/68625749@N00/4488809678/

Werecommendthings which

engage us

http://www.flickr.com/photos/bbcolin/182316434/sizes/l/

http://www.facebook.com/virginatlantic

http://www.facebook.com/MarksandSpencer

http://www.facebook.com/lokoshop

What not to do

http://www.facebook.com/Galaxycabs

http://www.facebook.com/pages/Ernst-Young/18414863898

Think search

Usefulcontent

Think search

Usefulcontent

Easily shared

Think search

Usefulcontent

Easily shared

Engagecommunities

Think search

Usefulcontent

Easily shared

Engagecommunities

Customers=

Network

Questions and discussion

@booth_ainsworth@WeAreSigma

Download the slides fromwww.slideshare.net/wearesigma

Web marketing and using social media

Technology

Transcript of Web marketing and using social media

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