Web Governance: Where Strategy Meets Structure

@lwelchman@morville

I was inspired by a ginormous fungus

http://wafflesatnoon.com/wp-content/uploads/2012/12/Mushroom3.jpg

Your digital presence is like a ginormous fungus

organic

range

opportunistic

a mind of its own

The governance of a fungus

“A combination of good genes and a stable environment has allowed this particularly ginormous fungus to continue its creeping existence over the past millennia.”www.scientificamerican.com/article.cfm?id=strange-but-true-largest-organism-is-fungus

www.scientificamerican.com/article.cfm?id=strange-but-true-largest-organism-is-fungus

The governance of your web

Governing the Internet

Governing the Web

Governing your web

Every time we invent a new technology, some level of governance eventually applies...

normsregulationstandardization

Source: http://www.sln.org.uk/english/images/Storyteller%20in%20%20Harar.jpg

... --- ... | -- -.-- | .-- . -... | ... .. - . | .. ... | .- -... --- ..- - | - --- | ..-. .- .. .-..

 

“…the Department of Commerce became worried that too many stations -- especially amateur and experimental -- were making broadcasts intended for the general public, and, effective December 1, 1921, adopted regulations which restricted public broadcasting to stations which met the standards of a newly created broadcast service classification.”

US Early Radio History – Thomas H. White

Western Union internal memo, 1876"This 'telephone' has

too many

shortcomings to be

seriously considered

as a means of

communication.  The

device is inherently of

no value to us.”

http://en.wikipedia.org/wiki/File:Muybridge_race_horse_animated.gif

Film - 1915The New York Times, from an interview with D. W. Griffith

“The time will come, and in less than 10 years, when the children in the public schools will be taught practically everything by moving pictures…Imagine a public library of the near future, for instance. There will be long rows of boxes of pillars, properly classified and indexed, of course. At each box a push button and before each box a seat.”

mother nature likes to govern too

governance helps sustain things over time

when things deviate from governing norms, at a certain point, unusual things

will happen

sometimes it’s sort of fun

sometimes not

sometimes annoying

Governing paradigms change over time.We get to control them. We get to make them up.

ARPANET

http://upload.wikimedia.org/wikipedia/commons/d/d2/Internet_map_1024.jpg

What are we going to do with our possibility?

How are you going to govern?

Governance = Sustenance

A job you like

Better outcomes for your business

World peace

Sometimes governance is so bad you can’t do anything that makes any sense.

this is stasis – otherwise known as “hitting the wall”

everyone doing their own thingunknown number of domains/websitescountless applicationsun-moderated/unknown social accountsnot enough web budgetunknown web budgetstressangerineffectivenesswasterisk

No FunNot a Good JobNo World Peace

Enterprise web governance ensures the proper stewardship of an organizational web presence.

A definition

Ownership makes little sense in the context of the Internet, WWW, and enterprise digital efforts. The enterprise digital presence exists and those who work in the organization are its stewards.

Stewardship not ownership

You are here

Why things are hard

social might be here

websites might be heremobile might be here

Different places for different channels

Governance facilitates effective, sustained collaboration & growth by providing a framework for execution.

Governance framework components

The strategy

principlesfundingdesired outcomes

Policy

AccessibilityPage TitlesMetadataHeadingsLinksSocial MediaInformation SecurityContent and CopywritingIntellectual Property ProtectionBrowser CompatibilityDomainsVanity DomainsSearch Engine Optimization Web Records ManagementCopyright NoticeUse of Third-Party ContentPosting Photographs of PeopleUse and Display of Brand404 Error MessageEditing and Proofing for the WebPage Layout and DesignColor PaletteDeletion of ContentIconsMetadata KeywordsVideo and PodcastsFlashPDFsNavigationFile Naming ConventionLink ArchitectureHTML SitemapsXML SitemapsExcluding Pages from Search EnginesCookies and Tracking DevicesWeb Standards IntroductionKey Themes and MessagesTarget AudienceRelevant and Up-to-Date ContentContent CreationWriting for ReadabilityBulleted ListsText Formatting and PresentationText Formatting for External-Facing WebsitesText Formatting for Internal-Facing WebsitesLanguageTranslatable TextKey Page ElementsPage TitlesMetadataHeadingsLinksTone of VoiceEditorial StyleProhibited ContentContent ReviewOnline/Offline Archiving

Standards

The team

Lisa Welchman@lwelchmanwww.welchmanpierpoint.com