Web Governance: Where Strategy Meets Structure
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Transcript of Web Governance: Where Strategy Meets Structure
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Web Governance: Where Strategy Meets Structure
@lwelchman@morville
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I was inspired by a ginormous fungus
http://wafflesatnoon.com/wp-content/uploads/2012/12/Mushroom3.jpg
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Your digital presence is like a ginormous fungus
organic
range
opportunistic
a mind of its own
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The governance of a fungus
“A combination of good genes and a stable environment has allowed this particularly ginormous fungus to continue its creeping existence over the past millennia.”www.scientificamerican.com/article.cfm?id=strange-but-true-largest-organism-is-fungus
www.scientificamerican.com/article.cfm?id=strange-but-true-largest-organism-is-fungus
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The governance of your web
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Governing the Internet
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Governing the Web
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Governing your web
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Every time we invent a new technology, some level of governance eventually applies...
normsregulationstandardization
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Source: http://www.sln.org.uk/english/images/Storyteller%20in%20%20Harar.jpg
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... --- ... | -- -.-- | .-- . -... | ... .. - . | .. ... | .- -... --- ..- - | - --- | ..-. .- .. .-..
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“…the Department of Commerce became worried that too many stations -- especially amateur and experimental -- were making broadcasts intended for the general public, and, effective December 1, 1921, adopted regulations which restricted public broadcasting to stations which met the standards of a newly created broadcast service classification.”
US Early Radio History – Thomas H. White
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Western Union internal memo, 1876"This 'telephone' has
too many
shortcomings to be
seriously considered
as a means of
communication. The
device is inherently of
no value to us.”
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http://en.wikipedia.org/wiki/File:Muybridge_race_horse_animated.gif
Film - 1915The New York Times, from an interview with D. W. Griffith
“The time will come, and in less than 10 years, when the children in the public schools will be taught practically everything by moving pictures…Imagine a public library of the near future, for instance. There will be long rows of boxes of pillars, properly classified and indexed, of course. At each box a push button and before each box a seat.”
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mother nature likes to govern too
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governance helps sustain things over time
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when things deviate from governing norms, at a certain point, unusual things
will happen
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sometimes it’s sort of fun
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sometimes not
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sometimes annoying
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Governing paradigms change over time.We get to control them. We get to make them up.
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ARPANET
http://upload.wikimedia.org/wikipedia/commons/d/d2/Internet_map_1024.jpg
What are we going to do with our possibility?
How are you going to govern?
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Governance = Sustenance
A job you like
Better outcomes for your business
World peace
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Sometimes governance is so bad you can’t do anything that makes any sense.
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this is stasis – otherwise known as “hitting the wall”
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everyone doing their own thingunknown number of domains/websitescountless applicationsun-moderated/unknown social accountsnot enough web budgetunknown web budgetstressangerineffectivenesswasterisk
No FunNot a Good JobNo World Peace
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Enterprise web governance ensures the proper stewardship of an organizational web presence.
A definition
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Ownership makes little sense in the context of the Internet, WWW, and enterprise digital efforts. The enterprise digital presence exists and those who work in the organization are its stewards.
Stewardship not ownership
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You are here
Why things are hard
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social might be here
websites might be heremobile might be here
Different places for different channels
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Governance facilitates effective, sustained collaboration & growth by providing a framework for execution.
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Governance framework components
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The strategy
principlesfundingdesired outcomes
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Policy
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AccessibilityPage TitlesMetadataHeadingsLinksSocial MediaInformation SecurityContent and CopywritingIntellectual Property ProtectionBrowser CompatibilityDomainsVanity DomainsSearch Engine Optimization Web Records ManagementCopyright NoticeUse of Third-Party ContentPosting Photographs of PeopleUse and Display of Brand404 Error MessageEditing and Proofing for the WebPage Layout and DesignColor PaletteDeletion of ContentIconsMetadata KeywordsVideo and PodcastsFlashPDFsNavigationFile Naming ConventionLink ArchitectureHTML SitemapsXML SitemapsExcluding Pages from Search EnginesCookies and Tracking DevicesWeb Standards IntroductionKey Themes and MessagesTarget AudienceRelevant and Up-to-Date ContentContent CreationWriting for ReadabilityBulleted ListsText Formatting and PresentationText Formatting for External-Facing WebsitesText Formatting for Internal-Facing WebsitesLanguageTranslatable TextKey Page ElementsPage TitlesMetadataHeadingsLinksTone of VoiceEditorial StyleProhibited ContentContent ReviewOnline/Offline Archiving
Standards
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The team
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Lisa [email protected]