Words Which Express Emotion

A short list of words

which best express emotion

(to be used when writing website copy)

Bianca-Marieta BudauFreelance Copywriter

www.biancamarieta.com

Injecting emotion into the problem Injecting emotion into the solution

Frustrate Imagine

Only a small fraction of… You could be doing (better than now)

Wish What if…

Mad How would you like to …

Lack of… How would you feel …

Paralysed Increased [benefit] in spite of [circumstances]

Fear You now see that … (benefit)

Cruel I am sure you understand that (benefit)

Rejection New (solution – your USP)

Clobbered Free (gift)

Worried [avoid concerned] Guaranteed (results)

Do you feel (negative trait; e.g. sorry) Lucky [avoid fortunate]

Does it seem impossible to … Rich [avoid wealthy]

Read more on…• If you are reading this text on a third party website, head

over to

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…and read the entire set of articles about how to write great webcopy for your website.

Bianca Marieta BudauFreelance Copywriter

www.biancamarieta.com