Web Copy That Sells (Part 1): Words Which Express Emotion
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Express Emotion A short list of words which best express emotion (to be used when writing website copy) Bianca-Marieta Budau Freelance Copywriter www.biancamarieta.com
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Do you want to know how to write webcopy that sells? It all starts with words that express emotion. Insert emotion into your problem and your solution using this list!
Transcript of Web Copy That Sells (Part 1): Words Which Express Emotion
Words Which Express Emotion
A short list of words
which best express emotion
(to be used when writing website copy)
Bianca-Marieta BudauFreelance Copywriter
www.biancamarieta.com
Injecting emotion into the problem Injecting emotion into the solution
Frustrate Imagine
Only a small fraction of… You could be doing (better than now)
Wish What if…
Mad How would you like to …
Lack of… How would you feel …
Paralysed Increased [benefit] in spite of [circumstances]
Fear You now see that … (benefit)
Cruel I am sure you understand that (benefit)
Rejection New (solution – your USP)
Clobbered Free (gift)
Worried [avoid concerned] Guaranteed (results)
Do you feel (negative trait; e.g. sorry) Lucky [avoid fortunate]
Does it seem impossible to … Rich [avoid wealthy]
Read more on…• If you are reading this text on a third party website, head
over to
http://www.biancamarieta.com/blog
…and read the entire set of articles about how to write great webcopy for your website.
Bianca Marieta BudauFreelance Copywriter
www.biancamarieta.com
