Web App Summit 2009

Alastair Simpson

What was it?• 4 days of presentations• 16 leading innovators and designers• Intensive full day workshops• Featured presentations

What did we learn?• “parti” & design principles• Interactive prototyping for GUI• Conversational tone is key• Best practises for sign up and UGC• Pattern libraries help reduce development time

What else?• Met many potential business partners

parti

“Surprisingly simple way to ensure my customers find me online”

“The dashboard for what you love on the Web.”

Affinity Diagramming

Interactive Prototyping

Conversational Tone

Sign Up and UGC

Immediate Engagement

Progressive Disclosure

Pattern libraries internal and external

Gallery Pages / Tags…

Rich GUI

Expectation and Control

Interesting stuff about Amazon

- 24 orders processed per second

- 71,431,000 Unique Visitors in Dec 2008

- 1,300 purchases to generate 1 product review