A Crash Course in Web 2.0

Financial Services ConferenceCopenhagen, Oct. 23, 2008

Jerry Michalski

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Agenda

A couple of stories From Web 1.0 to 2.0 What is social media?

What is it useful for? How do the tools differ?

For further reading

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Social media’s many faces

Blogs Microblogs (Twitter) Wikis Media sharing (

Flickr, YouTube) Social search (Digg) Social networks

(Facebook/feeds) Event calendars

Lifestreaming (FriendFeed)

MMOGs (WoW, SL) Mashups (

HousingMaps.com) Ratings

(everywhere) Metadata

Tagclouds Visualizations Analytics

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Twitter4

Some simple tweets of mine Meeting on the cash healthcare

economy Friends sees me tweet PatientsLikeMe Code to find all the icons in my file

system? Using Twitter for customer service?

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Companies using Twitter

Comcastcares JetBlue Zappo’s (many) Dell Many more now

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Hans Monderman8

Mistakes have wings

BofA employees singing Sleeping Comcast guy Vermin in KFC/Taco Bells

As do the gems Mentos + Coke

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Social media’s many faces

Blogs Microblogs (Twitter) Wikis Media sharing (

Flickr, YouTube) Social search (Digg) Social networks

(Facebook/feeds) Event calendars

Lifestreaming (FriendFeed)

MMOGs (WoW, SL) Mashups (

HousingMaps.com) Ratings

(everywhere) Metadata

Tagclouds Visualizations Analytics

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Web 1.0 communication tools Email, mailing lists Instant messaging (IM) Voice over IP (VoIP)

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Personal Home Pages

Justin Hall (1994) Weblogs (1997) Search EnginesGooglePopdexTechnoratiFeedsterThe Blogosphere

RSS Feeds

RSS Aggregators

Ward Cunningham

Wiki (1995)

A Map

Other services

Flickr

del.icio.us

Google Maps

Mashups

CamelCase

CamelCase

Weblogs

Component parts Posts Permalinks Comments Blogroll

One person or small group Useful microfinance blogs

MicroCapital.org Acumen Fund blog

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Newest Post

Blogrol

l

Title

Wikis

“Wiki-wiki” means “quick” in Hawaiian Group editable websites

Make page links [like this] Four examples

Wikipedia (e.g., its page on microfinance) TaxAlmanac.org (Intuit) BarCamp.org (“unconferences”) A site I set up for you (on a free service)

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Web 2.0

More interactive More connected More social More open More complicated and unpredictable

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Media sharing

Photo sharing: Flickr (now part of Yahoo) Video sharing: YouTube (now part of

Google) Link sharing: del.icio.us (now part of Yahoo) Event calendars: Upcoming (Yahoo also) Library sharing: Shelfari Document sharing: Google Docs …almost anything you can think of Two key features: tagging and social

networking

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Social networking sites

All the sites on the previous page Facebook

One person’s profile And thousands of Facebook “apps”

MySpace, Bebo Multiplayer virtual worlds

Second Life World of Warcraft

Hundreds of others

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Mashups

HousingMaps.com ChicagoCrime.org (arson) digglicious (Digg + del.icio.us) ProgrammableWeb Made possible by

RSS (Really Simple Syndication) APIs (Application Programming Interfaces)

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Microblogging

Twitter “I just left a great meeting…” China’s recent earthquake Company customer service

Twitter Search (formerly Summize) Enhancements

Twistory TweetStats TwitArcs

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All add up to…

An “architecture of participation”

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Social media’s many faces

Blogs Microblogs (Twitter) Wikis Media sharing (

Flickr, YouTube) Social search (Digg) Social networks

(Facebook/feeds) Event calendars

Lifestreaming (FriendFeed)

MMOGs (WoW, SL) Mashups

(HousingMaps.com) Ratings

(everywhere) Metadata

Tagclouds Visualizations Analytics

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Recommended reading

Here Comes Everybody, by Clay Shirky How Breakthroughs Happen, by A.

Hargadon Groundswell, by Charlene Li and J.

Bernoff

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Jerry Michalski

jerry@sociate.comwww.sociate.com

+1 (415) 465-0256

Questions?