Web  2.0  Driving  Government  Transparency  through    Ci;zen  Engagement  

Jane?e  Toral  DigitalFilipino.com  

SearchProfileIndex.com  4thMediaCorp.com  

What  are  the  main  challenges  for  online  engagement?  

Internet  Search  emerges  as  the  top  online  ac;vity.  

Ac#vi#es  showing  significant  increase  at  95%  confidence  levels  Base:  Past  month  Internet  users  aged  10+  across  Na#onal  Urban  Philippines    Source:  Yahoo!-­‐Nielsen  Net  Index  2010  

h?p://selnd.com/9nEOR3  

h?p://bit.ly/9DLFnc  

h?p://bit.ly/a23Zsh  

How  to  get  involved  in  Web  2.0?  

Anchored  on  a  social  media  policy  

Source:  h?p://www.hubspot.com/social-­‐media-­‐5-­‐pack/  

How  to  transform  a    democra;c  na;on  to    

“government  with  the  people”?  

Dialogue  on  E-­‐Government  

•  RA  8792  E-­‐Commerce  Law  mandates:  – Accept  the  crea;on,  filing,  or  reten;on  of  such  documents.  

–  Issue  permits,  licenses,  approval  in  electronic  form.  –  Require  and/or  accept  payments  in  electronic  form.  

–  transact  the  government  business  and/or  perform  governmental  func;ons  using  electronic  commerce,  and  for  the  purpose,  are  authorized  to  adopt  and  promulgate,  a`er  appropriate  public  hearing…  

Do  you  know  what  people  say  about  you?  

Social  media  is  changing  the  rules  of  engagement  

Base:  Past  month  Internet  users  aged  10+  across  Na7onal  Urban  Philippines  Source:  Yahoo!-­‐Nielsen  Net  Index  2010  

Building  Tribes  

•  Tell  a  story  –  Who  are  you  upsecng?  

–  Challenge  the  status  quo  •  Connect  a  tribe  

–  Who  are  you  connec;ng?  

–  Stage  1  to  5  •  Life  sucks  •  My  life  sucks  •  I’m  great  •  We’re  great  

•  Life  is  great  

•  Lead  a  movement  – Who  are  you  leading?  –  Establish  a  culture.  

•  Everyone  is  important.  

–  Being  a  leader  gives  you  charisma.  

•  Make  change  –  Commit  

•   Bring  out  the  best  in  others.  •   Get  recognized.  •   Outperform.  •   Overcome  life's  challenges.  •   Enjoy  beVer  health.  •   Be  a  top  choice  (win  life's  popularity  contests:  job,  rela#onship,  friendship).  

The  Likeability  Factor  by  Tim  Sanders  

Building  Power  and  Influence  

•  Pick  a  niche  •  Share  what  you  know  •  Be  different  and  stand  out  •  Forge  alliances  •  Be  featured  •  Appear  in  search  engine  results  

Lessons  learned  

•  Not  a  one  ;me  effort  – Web  presence  and  compe;;on  tracking  (monthly  if  possible)  

– On  our  end,  this  gave  birth  to  h?p://www.searchprofileindex.com    

•  Be  real  –  not  canned  •  Experiment  (TEFCAS  by  Tony  Buzan)  

All  channels  will  be  digital  

TV   PRINT   POS   CRM  

digital   digital   digital   digital  

All  channels  will  be  social  

We  don’t  believe  in  hypes..    (we  trust  friends  more)  

TV   PRINT   POS   CRM  

digital   digital   digital   digital  

social   social   social   social  

Grabs  a?en;on..  WOW!  

TV   PRINT   POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

Be  Useful  

TV   PRINT   POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

mobile   mobile   mobile   mobile  

A  successful  Web  2.0  

•  People  will  search  for  you.  •  People  will  write  about  you.  •  People  will  share  you.  

     You  as  the  Person       You  as  the  Product  /  Service  

     You  as  a  Company  

Know  and  manage  exactly  who  you*  are    

on  the  Internet

h?p://www.SearchProfileIndex.com  

email:  jane?e@searchprofileindex.com