Web 2.0 Driving Government Transparency through Citizen Engagement
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Web 2.0 Driving Government Transparency through Ci;zen Engagement Jane?e Toral DigitalFilipino.com SearchProfileIndex.com 4thMediaCorp.com
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Discussed main challenges for online engagement, how to get involved in Web 2.0, and how to transform a democratic nation to “government with the people”.This was presented by Janette Toral during the FutureGov event at Pan Pacific Manila.
Transcript of Web 2.0 Driving Government Transparency through Citizen Engagement
Web 2.0 Driving Government Transparency through Ci;zen Engagement
Jane?e Toral DigitalFilipino.com
SearchProfileIndex.com 4thMediaCorp.com
What are the main challenges for online engagement?
Internet Search emerges as the top online ac;vity.
Ac#vi#es showing significant increase at 95% confidence levels Base: Past month Internet users aged 10+ across Na#onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
h?p://selnd.com/9nEOR3
h?p://bit.ly/9DLFnc
h?p://bit.ly/a23Zsh
How to get involved in Web 2.0?
Anchored on a social media policy
Source: h?p://www.hubspot.com/social-‐media-‐5-‐pack/
How to transform a democra;c na;on to
“government with the people”?
Dialogue on E-‐Government
• RA 8792 E-‐Commerce Law mandates: – Accept the crea;on, filing, or reten;on of such documents.
– Issue permits, licenses, approval in electronic form. – Require and/or accept payments in electronic form.
– transact the government business and/or perform governmental func;ons using electronic commerce, and for the purpose, are authorized to adopt and promulgate, a`er appropriate public hearing…
Do you know what people say about you?
Social media is changing the rules of engagement
Base: Past month Internet users aged 10+ across Na7onal Urban Philippines Source: Yahoo!-‐Nielsen Net Index 2010
Building Tribes
• Tell a story – Who are you upsecng?
– Challenge the status quo • Connect a tribe
– Who are you connec;ng?
– Stage 1 to 5 • Life sucks • My life sucks • I’m great • We’re great
• Life is great
• Lead a movement – Who are you leading? – Establish a culture.
• Everyone is important.
– Being a leader gives you charisma.
• Make change – Commit
• Bring out the best in others. • Get recognized. • Outperform. • Overcome life's challenges. • Enjoy beVer health. • Be a top choice (win life's popularity contests: job, rela#onship, friendship).
The Likeability Factor by Tim Sanders
Building Power and Influence
• Pick a niche • Share what you know • Be different and stand out • Forge alliances • Be featured • Appear in search engine results
Lessons learned
• Not a one ;me effort – Web presence and compe;;on tracking (monthly if possible)
– On our end, this gave birth to h?p://www.searchprofileindex.com
• Be real – not canned • Experiment (TEFCAS by Tony Buzan)
All channels will be digital
TV PRINT POS CRM
digital digital digital digital
All channels will be social
We don’t believe in hypes.. (we trust friends more)
TV PRINT POS CRM
digital digital digital digital
social social social social
Grabs a?en;on.. WOW!
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
Be Useful
TV PRINT POS CRM
digital
social
game
digital
social
game
digital
social
game
digital
social
game
mobile mobile mobile mobile
A successful Web 2.0
• People will search for you. • People will write about you. • People will share you.
You as the Person You as the Product / Service
You as a Company
Know and manage exactly who you* are
on the Internet
h?p://www.SearchProfileIndex.com
email: [email protected]
