Post on 04-Jul-2015
description
WdKA: I AM A BAND
notions of the current musical landscape by theo ploeg
kiss: marvel comic heroes come to life
my record collection
electric shock therapy, the band (1985 - 1989)
starting a band now
taylor swift: fuck spotify
LET’S START A BAND
so…
well, that’s easy. isn’t it?
marshall mcluhan (1911-1980)
mcluhan's main thought #1: media are extensions of some human faculty
mcluhan’s main thought #2: the medium is the message
13mcluhan’s main thought #3: walking backwards into the future
in Playboy (1969)
‘The computer thus holds out the promise of a technologically
engendered state of universal understanding and unity, a state
of absorption in the logos that could knit mankind into one
family and create a perpetuity of collective harmony and peace.’
the impact of electric media
• the global village is replacing hierarchal organization by a worldwide network
• comeback of experience, feeling and involvement replacing objectification, rationalization and distance
• individualism merges into a more community based why of thinking and acting
• being instead of becoming
WTF does mcluhan mean?! - effects and affects of electric media
mcluhan’s advice: don’t drown in the media mahlström
WHAT’S GOING ON IN POP MUSIC?
let’s take mcluhan’s advice and observe what is really going on
before wo2: slaves and blues - music as social cohesion
robert johnson as the first modern troubadour
after wo2: beat generation, youth culture and independence
rock’n’roll and the rise of youth culture
sun studio, memphis tennessee
new idols and the concept of copyrights
one market, one taste
70s: pop music as mainstream consumption
the who - my generation at woodstock
70s: the sky was de limit
as it was for the record industry: the big record
• michael jackson - thriller (’82/42,3 m) • shania twain - come on over (’97/29,8 m) • led zeppelin - led zeppelin IV (’71/29 m) • fleetwood mac - rumours (’77/26,8 m) • ac/dc - back in black (’80/25,9 m) • pink floyd - dark side of the moon (’73/22,7 m) • eagles - hotel california (’76/21,5 m) • meat loaf - bat out of hell (’77/20, 5 m) • pink floyd - the wall (’79/18,1 m)
best selling albums ever
thanks the OOR archive
record company
press
distributionartist
or band
the classic music industry model
production &
copyrights management
music business
slightly different image
2005 versus 2011: the big four and their marketshare
yeah, sure ;- )
and then there was peer to peer network napster (1999-2011)
back to the data
vinyl sucks, here is the cd
indie is the new mainstream
and then 9/11 happened
SO WHAT’S THE SITUATION NOW?
post 9/11
simon reynolds - retromania (2012)
everything is always there (‘history is bunk’)
a festival a day. from mainstream…
to niche…
authentic, local and traditional stuff is hot
cassette tape and other physical media are back
also the dead album format
but streaming is also doing very well
and is can be quite lucrative
diy in the netherlands
tools for artists and bands
pop journalism is thriving
record company
press
distributionartist
or band
the classic music industry model
production &
copyrights management
new and old media to
communicate with your fans
productional equipment and
tools (software & hardware)
pop magazines and blogs
ways to distribute your music
artist or
band
possibilities to diy are bigger than ever
musical formats
record companies in all sizes
WHAT TO DO?
so, the main question is…
decide what you really want to do, then think about your businessby using for example osterwalder’s business model canvas
the sellaband example
so, the main question is… what do you really want?
then find your niche
the money question should be your last
remember: success isn’t measured by masses anymore
your band model only works with your band, and that’s fine
branding a tech company
subscription model works fine with bunker
no streaming, no music for free
don’t lie, stay close to who you are
the essence of starting a band: create a story
good luck!