We Want Band - Kick-off WdKA
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Transcript of We Want Band - Kick-off WdKA
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WdKA: I AM A BAND
notions of the current musical landscape by theo ploeg
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kiss: marvel comic heroes come to life
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my record collection
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electric shock therapy, the band (1985 - 1989)
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starting a band now
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taylor swift: fuck spotify
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LET’S START A BAND
so…
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well, that’s easy. isn’t it?
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marshall mcluhan (1911-1980)
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mcluhan's main thought #1: media are extensions of some human faculty
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mcluhan’s main thought #2: the medium is the message
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13mcluhan’s main thought #3: walking backwards into the future
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in Playboy (1969)
‘The computer thus holds out the promise of a technologically
engendered state of universal understanding and unity, a state
of absorption in the logos that could knit mankind into one
family and create a perpetuity of collective harmony and peace.’
the impact of electric media
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• the global village is replacing hierarchal organization by a worldwide network
• comeback of experience, feeling and involvement replacing objectification, rationalization and distance
• individualism merges into a more community based why of thinking and acting
• being instead of becoming
WTF does mcluhan mean?! - effects and affects of electric media
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mcluhan’s advice: don’t drown in the media mahlström
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WHAT’S GOING ON IN POP MUSIC?
let’s take mcluhan’s advice and observe what is really going on
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before wo2: slaves and blues - music as social cohesion
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robert johnson as the first modern troubadour
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after wo2: beat generation, youth culture and independence
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rock’n’roll and the rise of youth culture
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sun studio, memphis tennessee
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new idols and the concept of copyrights
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one market, one taste
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70s: pop music as mainstream consumption
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the who - my generation at woodstock
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70s: the sky was de limit
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as it was for the record industry: the big record
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• michael jackson - thriller (’82/42,3 m) • shania twain - come on over (’97/29,8 m) • led zeppelin - led zeppelin IV (’71/29 m) • fleetwood mac - rumours (’77/26,8 m) • ac/dc - back in black (’80/25,9 m) • pink floyd - dark side of the moon (’73/22,7 m) • eagles - hotel california (’76/21,5 m) • meat loaf - bat out of hell (’77/20, 5 m) • pink floyd - the wall (’79/18,1 m)
best selling albums ever
thanks the OOR archive
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record company
press
distributionartist
or band
the classic music industry model
production &
copyrights management
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music business
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slightly different image
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2005 versus 2011: the big four and their marketshare
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yeah, sure ;- )
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and then there was peer to peer network napster (1999-2011)
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back to the data
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vinyl sucks, here is the cd
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indie is the new mainstream
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and then 9/11 happened
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SO WHAT’S THE SITUATION NOW?
post 9/11
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simon reynolds - retromania (2012)
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everything is always there (‘history is bunk’)
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a festival a day. from mainstream…
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to niche…
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authentic, local and traditional stuff is hot
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cassette tape and other physical media are back
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also the dead album format
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but streaming is also doing very well
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and is can be quite lucrative
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diy in the netherlands
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tools for artists and bands
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pop journalism is thriving
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record company
press
distributionartist
or band
the classic music industry model
production &
copyrights management
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new and old media to
communicate with your fans
productional equipment and
tools (software & hardware)
pop magazines and blogs
ways to distribute your music
artist or
band
possibilities to diy are bigger than ever
musical formats
record companies in all sizes
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WHAT TO DO?
so, the main question is…
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decide what you really want to do, then think about your businessby using for example osterwalder’s business model canvas
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the sellaband example
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so, the main question is… what do you really want?
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then find your niche
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the money question should be your last
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remember: success isn’t measured by masses anymore
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your band model only works with your band, and that’s fine
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branding a tech company
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subscription model works fine with bunker
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no streaming, no music for free
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don’t lie, stay close to who you are
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the essence of starting a band: create a story
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good luck!