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Audiowillbeginjustpriortostarttime!

Session11

Agenda• Housekeeping• Updates• ActionItems• Training• ActionItemrestatement• VirtualAssistants• Q&A

Housekeeping

• FacebookUsage- notechnicalsupportplease

Updates– NEWOVERHAULofCOURSE

• CompletetotaloverhaulandstreamlineintoModules

• Condenseandsummarizetomakeiteasierforyoutoworkthrough

• Streamlined,newsetofvideos• Willbereadyinthenextmonth• GREATprogressonthiscontinues!WillbeHUGEassettoeveryone

Updates– ComingNextWeek!

• Videoads• Contentmarketing• SEOstrategy– continuationfromRefinery• Takinga2weekbreakafterthissession,butweareNOTfinished

• Nicesurprisegiftnextweek!Yay!

ActionItems• IFyoufeelyou’rereadytospend$50permonth– ish tobemoreefficientandseeevenbetterresults– BUYAdEspresso

• IncorporateAdEspressoandthe“RunofInterest”testingintoyourroutine

• Regularly– addittothe1xperweekroutine–updateyourFBpagewithinterestingcontent

WhyAdEspresso?

1.SPEED2.SPLITTESTING3.ANALYSIS4.DAYPARTING5.USERFRIENDLY

WhyAdEspresso?

WhyAdEspresso?

WhyAdEspresso?

WhyAdEspresso?

WhyAdEspresso?

‘RUNOFINTEREST’CAMPAIGN

WeRanAdsToThisProductUsingTheseInterests:1.Schnauzer2.MiniatureSchnauzer3.GiantSchnauzer4.StandardSchnauzer5.Schnauzers-rule.com

‘RUNOFINTEREST’CAMPAIGN

Wecreatedtwodifferentadstosplittest

‘RUNOFINTEREST’CAMPAIGN

Tested2Headlines&2ImageAds!

WeUsedACouponCodeOnThisOneAsATest!

‘GETITHERE’LinkToo!

‘RUNOFINTEREST’CAMPAIGN

Fillinaddetails.

‘RUNOFINTEREST’CAMPAIGN

Examplead.

‘RUNOFINTEREST’CAMPAIGNSelectconversionpixelforthiscampaign

‘RUNOFINTEREST’CAMPAIGN

Selectourtargetingplacements

‘RUNOFINTEREST’CAMPAIGN

TAKENOTEOFTHESEAGEBUCKETS-USETHEMASBESTYOUCAN!

‘RUNOFINTEREST’CAMPAIGN

Wepluginourinteresttargeting

‘RUNOFINTEREST’CAMPAIGN

Wechoosehowwewanttogroupoursplittestsandseehowmanydifferentadsitwillcreate.

‘RUNOFINTEREST’CAMPAIGN

1.TESTING4ADVARIATION(2IMAGESX2HEADLINES)

2.TESTING6AGEBUCKETS3.TESTINGALL5ADPLACEMENTS4.TESTINGEACHINTERESTINDEPENDENTLY

THISGAVEUSATESTWITH240ADS!

‘RUNOFINTEREST’Reporting

‘RUNOFINTEREST’CAMPAIGN- WhatWeLearned!

1.WeFoundAPassionateAudience2.WeKnowWhichInterestToTarget3.WeKnowTheAgeandGenderToTarget4.WeKnowThePlacementsToRunForThisAd5.WeNowCanAddMoreProductsToTheTestSiteInThisNiche

Thisexperimentranbestwith:Male,65+,Schnauzerinterest,mobilefeed&winningadimage.

Adespressosignup

• IntheMember’sArea• AffiliateLink• BUT…wegetyou3weeksforfreeratherthan2

TheRoutine– IncorporatingAdEspresso

• Onceperweek– Tryoutonenewaudienceforanexistingproduct– Tryoutonenewproductforyournichesite– Addonere-targetingadset foranyproductthatdoesn’thaveoneyet(butstillhasadsrunningforit)

– Checkforenoughdatatobuildthe3lookalikeaudiences– untilall3arebuilt(willresultin12totallookalikeaudiences)

• Oncepermonth– Calculategrossprofitmargin– Calculatenetprofit

TheRoutine– IncorporatingAdEspresso

• Everydayorjustweekdays– Checkonsites– Processorders– Movemoneyfrompaypal tobanketc.tocoverbills

• Every4days– EvaluateALLrunningads– INCLUDINGAdEspresso!– Scaleup,scaleback,orkill– Createonenewadset targetingoneofthelookalikeaudiencesfromyourportfolioof12

KeepUpdatingContent

ContentForOurFacebookPageWeplaceregularcontentonourFacebookBusinesspagetokeepourfansengaged.Regularlypostingrelativecontentkeepsourpagefromgettingstale.

Atleastpostnewcontentonceaweekandmoreoftenifitfitsyourschedule.Themoreyoupost,themoreyouraudiencewillacceptlookingatyourbrand/messaging.

ContentForOurFacebookPageItssimple.GotoBuzzSumo.comanddoasearchrelatedtoyoursite/store.BuzzSumowillreturnthemostengagingcontentfromacrosstheinternet.

ContentForOurFacebookPageHerewedidasearchfor“Gadgets”NoticetheamountofsharesforPokemon!

ContentForOurFacebookPageClickthelinkandgotothewebsitetoreviewthecontent.CopytheURLandgotoyourFBpage.

ContentForOurFacebookPage1. ChangetopostbyYourPagename

2. Writeashortleadin.3. PastetheURL4. ClickPost

Violayouhavejustpostedfresh,engaging,highlyshareablecontentthatyourfansshouldenjoy.

PagePostEngagementAds

Justlikewecreatecontentforourpage,wecanpopulateourpagewithourownproducts.

Wecanalsoboostthesepostsjustlikewerunourproductads.

PagePostEngagementAds

1. ChangetopostbyYourPagename

2. Writeashortleadin.3. PastetheURL4. ClickPost

Violayouhavejustpostedfresh,engaging,highlyshareablecontentthatyourfansshouldenjoy.

PagePostEngagementAds1. Gointoyouradmanager

2. SelectBoostPosts

PagePostEngagementAds

1. Namethecampaign

2. Clickcontinue

PagePostEngagementAds

1. Fillouttheadsetsectionjustlikeyourregularadtargeting

PagePostEngagementAds1. SelectyourFBpage

2. Selecttheproperposttoboost.

Placeorderatbottom.

DONE!

ActionItems– Re-Statement• IFyoufeelyou’rereadytospend$50permonth– ish tobemoreefficientandseeevenbetterresults– BUYAdEspresso

• IncorporateAdEspressoandthe“RunofInterest”testingintoyourroutine

• Regularly– addittothe1xperweekroutine–updateyourFBpagewithinterestingcontent

Virtual Assistants(a.k.a. “You can’t do it all yourself!”)

BenefitstoHiringaVA• Mundaneworkyoudon’twanttodo.• Turnoversimpletimeconsumingtasks.• Skillsoutsideofyourscopeofknowledge.• Ifyouareasoleproprietor,itsnicetohavesomeoneelse

involved.• Taskscanoftenbedoneatalowerrateperhouroffshore(ie.

Ifyoudothemyourselfwhentheycanbedonefor$5/hour,thenyouarepricingYOURSELFat$5/hour!)

MostImportantly:

• Freeupyourtimetofocusonvaluablemoney-makingactivities.LeavetheresttoyourVA!

WhenDoYouNeedOne?• Whenyouareatthepointinyourbusinesswhere

youfindyourselfdoingalotofrepetitivetasksthatcanbehandledbysomebodyelse

• Yourworkdayislessefficientthanitcanbe(ie doingmore“administrative”workandlessworkthatgeneratesincome)

• Youareatapointwhereyoucanscaleupyourbusiness

ThingstodoBEFOREhiring• Youneedtoknowthe“process”ofthetasksyou

wanttooutsourcesoyoucaneasilyteachthemhowtodoit

• Fortasksyoudon’tknowhowtodo,haveageneralideaofwhattheendgoalshouldbe

• KnowhowtoorganizeyouractivitiessoyoucanbestmakeuseofyourVA’stime

• Knowwhattaskstooutsource,andwhattasksyouwillbeworkingon

WhatCanYouOutsource?Youcanoutsourceanything!ThinkoftasksthatcanbedonebyyourVAwhichwillfreeupyourtimesoyoucangrowyourbusiness.Examples:• HaveyourVAwriteyourcontentwhileyouworkon

gainingtraffictothatcontent• Outsourcethebuildingofyourwebsitesoyoucan

concentrateonmakingmoneywithit• Hiresomebodytoovercometechnicalroadblocksso

youcanmoveonwithyourbusiness• HaveyourVAdomundanetaskslikesalestracking,

usingCrowdforce,networking,accounting,etc whileyouworkonincome-generatingprojects

WhatCanTheyDo?

FindingaVAThroughaCompanyTherearemanycompaniesthatoffervirtualassistantservices:

• Myvirtualworkforce.com(Philippines)• Onlinejobs.ph(Philippines)• Taskbullet.com(Philippines&USA)• Brickworkindia.com(India)• Getfriday.com(India)• Yourdailytasks.com(India)• Virtualassistusa.com(USA)

TypicalPlans…

Pros&ConsofVACompaniesPros:• Built-inaccountabilityandtracking• SwaponeVAforanotherbasedonspecializedtasks• Mostcompaniesoffereasybudgetplans

Cons:• Moreexpensivebecauseofextraoverhead• Lesspersonalbecauseyouaredealingwitha

company,notjustaperson

FindingaVAYourself

Pros&ConsofFindingaVAYourselfPros:• FormalastingbusinessrelationshipwithyourVA…

greatrelationshipsmeantheycareandhaveavestedinterestinyourbusiness,andsowillworkharderandgiveyouinputtohelpyousucceed

• MoneyisputintoEscrow,sotheyonlygetpaidwhentheprojectormilestoneisfinished

Cons:• LittlerecoursetoabadVAotherthanfiringthemand

havingtotrainsomebodynewalloveragain• Iffriend/familymemberdoesn’tdowell,itcouldmean

badbloodorworse…ifyouarepoliteanddon’tcorrectthings,theycouldcostyoualotinyourbusiness

OurMethod:FindingaVAOurselves

• WeoftenpostjobsonplaceslikeUpwork forlittlejobs.Iftheyworkwell,wewillhirethemformorejobs

• Wewillalsohirecollegekidsforsummerinternships– thishasworkedwellforus

• Formore“permanent”VA’s,wewillhirethemoutright,andpayviaPaypal orbanktransfer(thisisafterwe’vetestedthemandthereisahighleveloftrustandconfidence.)

TipstoWorkingPersonallywithaVA• Thetrustfactoris#1– youbothhavetobeonthesame

pageandknowwhattoexpectfromeachother• Makesureexpectationsareclear– ifyoupromisedyour

VAlong-termandstablework,makesureyouhavesome,astheywillbebudgetingbasedontheworktheydoforyou(Thiswillalsogiveyoumotivationtokeepongrowing,soyouhavemoreworkforthem!)

• TakecareofyourVA,andtheywilltakecareofyou–thinkofitasabusinesspartnership,andoffertheopportunityforthemtogrowasyougrow(ie takingonnewjobs,learningbetterEnglish,etc,iftheyarewilling)

Upwork – PostingaJob

Upwork – Responses

Candidates

CandidateDetail

CandidateDetail

Reviews

1. Scopeyourtasks2. Reviewtheirwork3. Createasystem

StepstoSuccess• Startsmall,focusononetypeofwork• Createasystemtodothefollowing:

– Capturetheirtime– Createatasklist– Buildarepositoryofinformation

• Assumeyouwillfailthefirstfewtimes– Documenttherelationshipandtheexpectations.– Thiswayifyouhavetostartagainyouwon’thaveto

startfromthebeginning.

• Buildtherelationship– Expandyourtrust– Showappreciationandrecognition– Findwaystoconnect

BeingProductive

Messaging,Voice&Video CollaborationPlatform

Paying the Bill

BeingProductive:Skype

• WeoftencommunicateviaSkypeonadailyorweeklybasis,dependingontheproject.

• We’llalsohaveamonthlycalltodiscusswhatwehaveaccomplished,andwhatprojectstodothismonth

• WealsooftenuseSkypetointerviewpotentialnewVA’sandgetafeelofwhattheyarelike

BeingProductive:Evernote• Evernoteisafantasticcollaborationplatformfor

managingandrecordingtasks.Ihaveapersonalaccountformyself,andabusinessaccountthatwesharetogether.

• Othergreattools:ü GoogleDocsü Trello

ManypeopleuseBaseCamp aswell.Ipersonallyfinditoverkilltouse,butitisgreatifyouhavealargeprojectwithseveralVA’s

PayingtheBills

• UseanoutsourcingplatformsuchasUpwork orFreelancerwhenfirst“testing”VA’s,soyouhaveprotectionwithpaymentsandanegotiationchannel.

• Onceyouestablishtrust,youcanmoveyourVAtoPaypal,banktransfersorXoom (ifPaypal isn’tavailable)fordirectpayments

• WeusuallypayourVAoncepermonth

TasksforYoureCom Business

• Coordinatecommunicationwithyoursuppliers• Inventorymanagement• ProductmarketingthroughCrowdForce,outreachto

Amazonreviewers,blogreviewers• Ecom websitedesignandmaintenance• Salestracking• Doingthewholeroutine!

Q&A