We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per...

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Page 1: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

WeStartat4:00PMET(NewYorkTime)

Audiowillbeginjustpriortostarttime!

Page 2: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

Session11

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Agenda• Housekeeping• Updates• ActionItems• Training• ActionItemrestatement• VirtualAssistants• Q&A

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Housekeeping

• FacebookUsage- notechnicalsupportplease

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Updates– NEWOVERHAULofCOURSE

• CompletetotaloverhaulandstreamlineintoModules

• Condenseandsummarizetomakeiteasierforyoutoworkthrough

• Streamlined,newsetofvideos• Willbereadyinthenextmonth• GREATprogressonthiscontinues!WillbeHUGEassettoeveryone

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Updates– ComingNextWeek!

• Videoads• Contentmarketing• SEOstrategy– continuationfromRefinery• Takinga2weekbreakafterthissession,butweareNOTfinished

• Nicesurprisegiftnextweek!Yay!

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ActionItems• IFyoufeelyou’rereadytospend$50permonth– ish tobemoreefficientandseeevenbetterresults– BUYAdEspresso

• IncorporateAdEspressoandthe“RunofInterest”testingintoyourroutine

• Regularly– addittothe1xperweekroutine–updateyourFBpagewithinterestingcontent

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WhyAdEspresso?

1.SPEED2.SPLITTESTING3.ANALYSIS4.DAYPARTING5.USERFRIENDLY

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WhyAdEspresso?

Page 10: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

WhyAdEspresso?

Page 11: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

WhyAdEspresso?

Page 12: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

WhyAdEspresso?

Page 13: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

WhyAdEspresso?

Page 14: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

‘RUNOFINTEREST’CAMPAIGN

WeRanAdsToThisProductUsingTheseInterests:1.Schnauzer2.MiniatureSchnauzer3.GiantSchnauzer4.StandardSchnauzer5.Schnauzers-rule.com

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‘RUNOFINTEREST’CAMPAIGN

Wecreatedtwodifferentadstosplittest

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‘RUNOFINTEREST’CAMPAIGN

Tested2Headlines&2ImageAds!

WeUsedACouponCodeOnThisOneAsATest!

‘GETITHERE’LinkToo!

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‘RUNOFINTEREST’CAMPAIGN

Fillinaddetails.

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‘RUNOFINTEREST’CAMPAIGN

Examplead.

Page 19: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

‘RUNOFINTEREST’CAMPAIGNSelectconversionpixelforthiscampaign

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‘RUNOFINTEREST’CAMPAIGN

Selectourtargetingplacements

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‘RUNOFINTEREST’CAMPAIGN

TAKENOTEOFTHESEAGEBUCKETS-USETHEMASBESTYOUCAN!

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‘RUNOFINTEREST’CAMPAIGN

Wepluginourinteresttargeting

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‘RUNOFINTEREST’CAMPAIGN

Wechoosehowwewanttogroupoursplittestsandseehowmanydifferentadsitwillcreate.

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‘RUNOFINTEREST’CAMPAIGN

1.TESTING4ADVARIATION(2IMAGESX2HEADLINES)

2.TESTING6AGEBUCKETS3.TESTINGALL5ADPLACEMENTS4.TESTINGEACHINTERESTINDEPENDENTLY

THISGAVEUSATESTWITH240ADS!

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‘RUNOFINTEREST’Reporting

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‘RUNOFINTEREST’CAMPAIGN- WhatWeLearned!

1.WeFoundAPassionateAudience2.WeKnowWhichInterestToTarget3.WeKnowTheAgeandGenderToTarget4.WeKnowThePlacementsToRunForThisAd5.WeNowCanAddMoreProductsToTheTestSiteInThisNiche

Thisexperimentranbestwith:Male,65+,Schnauzerinterest,mobilefeed&winningadimage.

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Adespressosignup

• IntheMember’sArea• AffiliateLink• BUT…wegetyou3weeksforfreeratherthan2

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TheRoutine– IncorporatingAdEspresso

• Onceperweek– Tryoutonenewaudienceforanexistingproduct– Tryoutonenewproductforyournichesite– Addonere-targetingadset foranyproductthatdoesn’thaveoneyet(butstillhasadsrunningforit)

– Checkforenoughdatatobuildthe3lookalikeaudiences– untilall3arebuilt(willresultin12totallookalikeaudiences)

• Oncepermonth– Calculategrossprofitmargin– Calculatenetprofit

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TheRoutine– IncorporatingAdEspresso

• Everydayorjustweekdays– Checkonsites– Processorders– Movemoneyfrompaypal tobanketc.tocoverbills

• Every4days– EvaluateALLrunningads– INCLUDINGAdEspresso!– Scaleup,scaleback,orkill– Createonenewadset targetingoneofthelookalikeaudiencesfromyourportfolioof12

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KeepUpdatingContent

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ContentForOurFacebookPageWeplaceregularcontentonourFacebookBusinesspagetokeepourfansengaged.Regularlypostingrelativecontentkeepsourpagefromgettingstale.

Atleastpostnewcontentonceaweekandmoreoftenifitfitsyourschedule.Themoreyoupost,themoreyouraudiencewillacceptlookingatyourbrand/messaging.

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ContentForOurFacebookPageItssimple.GotoBuzzSumo.comanddoasearchrelatedtoyoursite/store.BuzzSumowillreturnthemostengagingcontentfromacrosstheinternet.

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ContentForOurFacebookPageHerewedidasearchfor“Gadgets”NoticetheamountofsharesforPokemon!

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ContentForOurFacebookPageClickthelinkandgotothewebsitetoreviewthecontent.CopytheURLandgotoyourFBpage.

Page 35: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

ContentForOurFacebookPage1. ChangetopostbyYourPagename

2. Writeashortleadin.3. PastetheURL4. ClickPost

Violayouhavejustpostedfresh,engaging,highlyshareablecontentthatyourfansshouldenjoy.

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PagePostEngagementAds

Justlikewecreatecontentforourpage,wecanpopulateourpagewithourownproducts.

Wecanalsoboostthesepostsjustlikewerunourproductads.

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PagePostEngagementAds

1. ChangetopostbyYourPagename

2. Writeashortleadin.3. PastetheURL4. ClickPost

Violayouhavejustpostedfresh,engaging,highlyshareablecontentthatyourfansshouldenjoy.

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PagePostEngagementAds1. Gointoyouradmanager

2. SelectBoostPosts

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PagePostEngagementAds

1. Namethecampaign

2. Clickcontinue

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PagePostEngagementAds

1. Fillouttheadsetsectionjustlikeyourregularadtargeting

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PagePostEngagementAds1. SelectyourFBpage

2. Selecttheproperposttoboost.

Placeorderatbottom.

DONE!

Page 42: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

ActionItems– Re-Statement• IFyoufeelyou’rereadytospend$50permonth– ish tobemoreefficientandseeevenbetterresults– BUYAdEspresso

• IncorporateAdEspressoandthe“RunofInterest”testingintoyourroutine

• Regularly– addittothe1xperweekroutine–updateyourFBpagewithinterestingcontent

Page 43: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

Virtual Assistants(a.k.a. “You can’t do it all yourself!”)

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BenefitstoHiringaVA• Mundaneworkyoudon’twanttodo.• Turnoversimpletimeconsumingtasks.• Skillsoutsideofyourscopeofknowledge.• Ifyouareasoleproprietor,itsnicetohavesomeoneelse

involved.• Taskscanoftenbedoneatalowerrateperhouroffshore(ie.

Ifyoudothemyourselfwhentheycanbedonefor$5/hour,thenyouarepricingYOURSELFat$5/hour!)

MostImportantly:

• Freeupyourtimetofocusonvaluablemoney-makingactivities.LeavetheresttoyourVA!

Page 45: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

WhenDoYouNeedOne?• Whenyouareatthepointinyourbusinesswhere

youfindyourselfdoingalotofrepetitivetasksthatcanbehandledbysomebodyelse

• Yourworkdayislessefficientthanitcanbe(ie doingmore“administrative”workandlessworkthatgeneratesincome)

• Youareatapointwhereyoucanscaleupyourbusiness

Page 46: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

ThingstodoBEFOREhiring• Youneedtoknowthe“process”ofthetasksyou

wanttooutsourcesoyoucaneasilyteachthemhowtodoit

• Fortasksyoudon’tknowhowtodo,haveageneralideaofwhattheendgoalshouldbe

• KnowhowtoorganizeyouractivitiessoyoucanbestmakeuseofyourVA’stime

• Knowwhattaskstooutsource,andwhattasksyouwillbeworkingon

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WhatCanYouOutsource?Youcanoutsourceanything!ThinkoftasksthatcanbedonebyyourVAwhichwillfreeupyourtimesoyoucangrowyourbusiness.Examples:• HaveyourVAwriteyourcontentwhileyouworkon

gainingtraffictothatcontent• Outsourcethebuildingofyourwebsitesoyoucan

concentrateonmakingmoneywithit• Hiresomebodytoovercometechnicalroadblocksso

youcanmoveonwithyourbusiness• HaveyourVAdomundanetaskslikesalestracking,

usingCrowdforce,networking,accounting,etc whileyouworkonincome-generatingprojects

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WhatCanTheyDo?

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FindingaVAThroughaCompanyTherearemanycompaniesthatoffervirtualassistantservices:

• Myvirtualworkforce.com(Philippines)• Onlinejobs.ph(Philippines)• Taskbullet.com(Philippines&USA)• Brickworkindia.com(India)• Getfriday.com(India)• Yourdailytasks.com(India)• Virtualassistusa.com(USA)

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TypicalPlans…

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Pros&ConsofVACompaniesPros:• Built-inaccountabilityandtracking• SwaponeVAforanotherbasedonspecializedtasks• Mostcompaniesoffereasybudgetplans

Cons:• Moreexpensivebecauseofextraoverhead• Lesspersonalbecauseyouaredealingwitha

company,notjustaperson

Page 52: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

FindingaVAYourself

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Pros&ConsofFindingaVAYourselfPros:• FormalastingbusinessrelationshipwithyourVA…

greatrelationshipsmeantheycareandhaveavestedinterestinyourbusiness,andsowillworkharderandgiveyouinputtohelpyousucceed

• MoneyisputintoEscrow,sotheyonlygetpaidwhentheprojectormilestoneisfinished

Cons:• LittlerecoursetoabadVAotherthanfiringthemand

havingtotrainsomebodynewalloveragain• Iffriend/familymemberdoesn’tdowell,itcouldmean

badbloodorworse…ifyouarepoliteanddon’tcorrectthings,theycouldcostyoualotinyourbusiness

Page 54: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

OurMethod:FindingaVAOurselves

• WeoftenpostjobsonplaceslikeUpwork forlittlejobs.Iftheyworkwell,wewillhirethemformorejobs

• Wewillalsohirecollegekidsforsummerinternships– thishasworkedwellforus

• Formore“permanent”VA’s,wewillhirethemoutright,andpayviaPaypal orbanktransfer(thisisafterwe’vetestedthemandthereisahighleveloftrustandconfidence.)

Page 55: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

TipstoWorkingPersonallywithaVA• Thetrustfactoris#1– youbothhavetobeonthesame

pageandknowwhattoexpectfromeachother• Makesureexpectationsareclear– ifyoupromisedyour

VAlong-termandstablework,makesureyouhavesome,astheywillbebudgetingbasedontheworktheydoforyou(Thiswillalsogiveyoumotivationtokeepongrowing,soyouhavemoreworkforthem!)

• TakecareofyourVA,andtheywilltakecareofyou–thinkofitasabusinesspartnership,andoffertheopportunityforthemtogrowasyougrow(ie takingonnewjobs,learningbetterEnglish,etc,iftheyarewilling)

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Upwork – PostingaJob

Page 57: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

Upwork – Responses

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Candidates

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CandidateDetail

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CandidateDetail

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Reviews

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1. Scopeyourtasks2. Reviewtheirwork3. Createasystem

StepstoSuccess• Startsmall,focusononetypeofwork• Createasystemtodothefollowing:

– Capturetheirtime– Createatasklist– Buildarepositoryofinformation

• Assumeyouwillfailthefirstfewtimes– Documenttherelationshipandtheexpectations.– Thiswayifyouhavetostartagainyouwon’thaveto

startfromthebeginning.

• Buildtherelationship– Expandyourtrust– Showappreciationandrecognition– Findwaystoconnect

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BeingProductive

Messaging,Voice&Video CollaborationPlatform

Paying the Bill

Page 64: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

BeingProductive:Skype

• WeoftencommunicateviaSkypeonadailyorweeklybasis,dependingontheproject.

• We’llalsohaveamonthlycalltodiscusswhatwehaveaccomplished,andwhatprojectstodothismonth

• WealsooftenuseSkypetointerviewpotentialnewVA’sandgetafeelofwhattheyarelike

Page 65: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

BeingProductive:Evernote• Evernoteisafantasticcollaborationplatformfor

managingandrecordingtasks.Ihaveapersonalaccountformyself,andabusinessaccountthatwesharetogether.

• Othergreattools:ü GoogleDocsü Trello

ManypeopleuseBaseCamp aswell.Ipersonallyfinditoverkilltouse,butitisgreatifyouhavealargeprojectwithseveralVA’s

Page 66: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

PayingtheBills

• UseanoutsourcingplatformsuchasUpwork orFreelancerwhenfirst“testing”VA’s,soyouhaveprotectionwithpaymentsandanegotiationchannel.

• Onceyouestablishtrust,youcanmoveyourVAtoPaypal,banktransfersorXoom (ifPaypal isn’tavailable)fordirectpayments

• WeusuallypayourVAoncepermonth

Page 67: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

TasksforYoureCom Business

• Coordinatecommunicationwithyoursuppliers• Inventorymanagement• ProductmarketingthroughCrowdForce,outreachto

Amazonreviewers,blogreviewers• Ecom websitedesignandmaintenance• Salestracking• Doingthewholeroutine!

Page 68: We Start at 4:00 PM ET (New York Time) · The Routine –Incorporating Ad Espresso • Once per week – Try out one new audience for an existing product – Try out one new product

Q&A


(12) TRY OUT Www.tocpns.com

(12) TRY OUT Www.tocpns.com

LJ TRY OUT SMK.docx

LJ TRY OUT SMK.docx

TRY OUT II IPA

TRY OUT II IPA

Politeness (try out version)

Politeness (try out version)

OnePlus 2: try out new top mobile

OnePlus 2: try out new top mobile

Try out RE9812M.pdf

Try out RE9812M.pdf

Try Out Fisika.pdf

Try Out Fisika.pdf

Try out Frentlife praatcafé

Try out Frentlife praatcafé

TINA’S TRY-OUT DAY

TINA’S TRY-OUT DAY

Bahasa Inggris - Try Out 2

Bahasa Inggris - Try Out 2

Try Out the New Sticker Store-Bubbly

Try Out the New Sticker Store-Bubbly

TRY OUT RSBI 7 S1

TRY OUT RSBI 7 S1

Try Out Saintek SBMPTN

Try Out Saintek SBMPTN

SOAL TRY OUT C

SOAL TRY OUT C

try out 6 2014.docx

try out 6 2014.docx

Hasil Try Out Ips

Hasil Try Out Ips

Try Out 2 IPA

Try Out 2 IPA

TRY OUT Simultan Tegal

TRY OUT Simultan Tegal

Lembar Soal Try Out

Lembar Soal Try Out

Soal Try Out STSN 2009

Soal Try Out STSN 2009