From $0 to $21MM ARROur Biggest Marketing Fuck-Up’s (& What You Can Learn From Them)
0" 1" 2" 3" 4" 5"
Salesforce"
Workday"
Zenefits"
Years&to&$20mm&ARR&
0" 1" 2" 3" 4" 5" 6"
Salesforce"
Workday"
Zenefits"
Year&to&$100mm&ARR&
From 5 to 1,000+ EE’s in ~2.5 years
FUCK-UP #1: We stopped doing things
that didn’t scale.
What you can learn from it:
Don’t let your limitations limit you. Work first. Worry later.
FUCK-UP #1: We stopped doing things
that didn’t scale.
FUCK-UP #2: We listened to each other.
FUCK-UP #2: We listened to each other.
What you can learn from it:D.R.E.A.M
(Data Rules Everything Around Me)
FUCK-UP #3: We set realistic goals.
FUCK-UP #3: We set realistic goals.
What you can learn from it:
Stretch Goal = The Goal
FUCK-UP #4: We hired people when we needed them.
FUCK-UP #4: We hired people when we needed them.
What you can learn from it:Hire people you need 3 months from today.
FUCK-UP #5: We focused on what worked.
FUCK-UP #5: We focused on what worked.
What you can learn from it:
MVM (Minimum Viable Marketing)
Learn from our mistakes:• Don’t let your limitations limit you.
Work first. Worry later. • D.R.E.A.M • Stretch Goals = The Goal (Ask: What if?) • Hire for what you need in 3 months. • MVM (Minimum Viable Marketing)