[WDM 2015] Zenefits >> Matt Epstein "From $0 to $21M ARR: Our 5 Biggest Marketing F***Ups (& What...
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From $0 to $21MM ARR Our Biggest Marketing Fuck-Up’s (& What You Can Learn From Them)
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Transcript of [WDM 2015] Zenefits >> Matt Epstein "From $0 to $21M ARR: Our 5 Biggest Marketing F***Ups (& What...
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Salesforce"
Workday"
Zenefits"
Years&to&$20mm&ARR&
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Salesforce"
Workday"
Zenefits"
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What you can learn from it:
Don’t let your limitations limit you. Work first. Worry later.
FUCK-UP #1: We stopped doing things
that didn’t scale.
FUCK-UP #2: We listened to each other.
What you can learn from it:D.R.E.A.M
(Data Rules Everything Around Me)
FUCK-UP #4: We hired people when we needed them.
What you can learn from it:Hire people you need 3 months from today.