Social Media

MasteryStaying  focused  in  an  ever-­‐connected  world

www.sproutnewmedia.com

and…why are we here?

Today we’ll cover:• How  to  choose  the  best  social  media  channel(s)  for  your  business  

• How  to  manage  your  =me  and  energy  efficiently  

• How  to  manage  success  (ROI)

Email:  lisa@sproutnewmedia.com    ǀ    www.sproutnewmedia.com

You’ll leave with:• A  beEer  understanding  of  which  tools  are  best  for  your  business  

• Tools  to  help  avoid  overwhelm  • An  ac=on  plan  for  when  you  leave  here  today

Why does social media matter…really?

Information Resource

When   you   provide  ongoing,   valuable  informa=on,   you  become   a   primary  resource  that    your  followers   look   to  for  informa=on.

Relationship Building

The   KLT   Factor:  W h e n   p e o p l e  Know,   L ike   and  Trust   you,   they  will  buy   from   you   and  tell   all   their   friends  about  you.

Content Creation

Google   loves   fresh,  updated   content.  Create   valuable  c o n t e n t ,   a n d  G o o g l e   w i l l  eventually   reward  you   with   a   higher  search  ranking.

24/7 Selling

You   can’t   possibly  be  out  there  selling  all   the   =me,   but  the   internet   never  sleeps.   Let   it   work  for   you   by   being  your   24/7   sales  machine.

Email:  lisa@sproutnewmedia.com    ǀ    www.sproutnewmedia.com

YOU

Post your messages

Engage in conversation

Email:  lisa@sproutnewmedia.com    ǀ    www.sproutnewmedia.com

How it works

But how do we know what network(s) to use?

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Who’s your customer?

Millennials

Facebook  (84%)  Instagram  (37%)  TwiEer  (31%)  Pinterest  (27%)  LinkedIn  (15%)

Age  18-­‐33Facebook  (79%)  LinkedIn  (27%)  Pinterest  (24%)  TwiEer  (19%)  Instagram  (18%)

Age  34-­‐47Facebook  (60%)  LinkedIn  (24%)  Pinterest  (23%)  TwiEer  (9%)  Instagram  (6%)

Age  48-­‐65

BoomersGen Xers

as  of  Dec  2013  -­‐  source:  mediabistro.com

Male vs. Female (total users)

66% 76%Overall,  women  are  more  ac=ve  on  social  media  than  men.  Women   are   also   4   =mes   more   likely   to   use   Pinterest,  where  men  spend  more  =me  on  LinkedIn.

Email:  lisa@sproutnewmedia.com    ǀ    www.sproutnewmedia.com

80% activity is on mobile devices

How to get raving fans

ENGAGE

» Save them time

» Save them money

» Make them smile

» Gain their trust

Email:  lisa@sproutnewmedia.com    ǀ    www.sproutnewmedia.com

Engagement  is  more  valuable  than  #  of  followers

Time management

Get  BIG  results  in  just  15  minutes  a  day!

2. Set it for 15 Minutes

3. When time’s up, STOP

Email:  lisa@sproutnewmedia.com    ǀ    www.sproutnewmedia.com

Don’t  get  sucked  down  the  rabbit  hole

1. Find a Timer

Online tools to save you time

Hootsuite Buffer TweetDeck

Manage   mul=ple  feeds   in   one   place.    Write   &   schedule  future   posts.   Web,  desktop,   &   mobile  apps.  Free  and  paid    versions.

Owned   by   TwiEer.  R e a d   m u l = p l e  streams   and   post.  Advance   pos=ng  feature.    

Email:  lisa@sproutnewmedia.com    ǀ    www.sproutnewmedia.com

Schedule   updates  i n   advance   fo r  mul=ple   networks.  Web   and   mobile  apps.  Free  and  paid  versions.

www.bufferapp.comwww.hootsuite.com www.tweetdeck.com

But how do we measure ROI?

Email:  lisa@sproutnewmedia.com    ǀ    www.sproutnewmedia.com

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“These days, instead of budgeting time and money to “advertising”, I spend it in social media, connecting with people in groups…enjoying REAL relationships that have nothing to do with selling something. !I have more clients, more referrals, more connections…more happy me. — Ruth D.”

Overheard on Facebook

Start  small.  Take  your  =me.  Reach  out.  Grow  your  business  online.  You  CAN  do  it!

Need help? Reach out!

twiEer.com/lisawood

facebook.com/sproutnewmedia

pinterest.com/lisawood2

www.sproutnewmedia.com

Email:  lisa@sproutnewmedia.com    ǀ    www.sproutnewmedia.com

Address:  112  S.  Main  St.  #224  ,  Stowe  VT  05672    ǀ    Phone:  802.253.4600    Email:  lisa@sproutnewmedia.com    ǀ    www.sproutnewmedia.com

Thank you : )