WBON 2014 Spring Conference Social Media Mastery Workshop

Social Media

MasteryStaying focused in an ever-‐connected world

www.sproutnewmedia.com

and…why are we here?

Today we’ll cover:• How to choose the best social media channel(s) for your business

• How to manage your =me and energy efficiently

• How to manage success (ROI)

Email: [email protected] ǀ www.sproutnewmedia.com

You’ll leave with:• A beEer understanding of which tools are best for your business

• Tools to help avoid overwhelm • An ac=on plan for when you leave here today

Why does social media matter…really?

Information Resource

When you provide ongoing, valuable informa=on, you become a primary resource that your followers look to for informa=on.

Relationship Building

The KLT Factor: W h e n p e o p l e Know, L ike and Trust you, they will buy from you and tell all their friends about you.

Content Creation

Google loves fresh, updated content. Create valuable c o n t e n t , a n d G o o g l e w i l l eventually reward you with a higher search ranking.

24/7 Selling

You can’t possibly be out there selling all the =me, but the internet never sleeps. Let it work for you by being your 24/7 sales machine.


YOU

Post your messages

Engage in conversation


How it works

But how do we know what network(s) to use?

Who’s your customer?

Millennials

Facebook (84%) Instagram (37%) TwiEer (31%) Pinterest (27%) LinkedIn (15%)

Age 18-‐33Facebook (79%) LinkedIn (27%) Pinterest (24%) TwiEer (19%) Instagram (18%)

Age 34-‐47Facebook (60%) LinkedIn (24%) Pinterest (23%) TwiEer (9%) Instagram (6%)

Age 48-‐65

BoomersGen Xers

as of Dec 2013 -‐ source: mediabistro.com

Male vs. Female (total users)

66% 76%Overall, women are more ac=ve on social media than men. Women are also 4 =mes more likely to use Pinterest, where men spend more =me on LinkedIn.


80% activity is on mobile devices

How to get raving fans

ENGAGE

» Save them time

» Save them money

» Make them smile

» Gain their trust


Engagement is more valuable than # of followers

Time management

Get BIG results in just 15 minutes a day!

2. Set it for 15 Minutes

3. When time’s up, STOP


Don’t get sucked down the rabbit hole

1. Find a Timer

Online tools to save you time

Hootsuite Buffer TweetDeck

Manage mul=ple feeds in one place. Write & schedule future posts. Web, desktop, & mobile apps. Free and paid versions.

Owned by TwiEer. R e a d m u l = p l e streams and post. Advance pos=ng feature.


Schedule updates i n advance fo r mul=ple networks. Web and mobile apps. Free and paid versions.

www.bufferapp.comwww.hootsuite.com www.tweetdeck.com

But how do we measure ROI?


12

“These days, instead of budgeting time and money to “advertising”, I spend it in social media, connecting with people in groups…enjoying REAL relationships that have nothing to do with selling something. !I have more clients, more referrals, more connections…more happy me. — Ruth D.”

Overheard on Facebook

Start small. Take your =me. Reach out. Grow your business online. You CAN do it!

Need help? Reach out!

twiEer.com/lisawood

facebook.com/sproutnewmedia

pinterest.com/lisawood2

www.sproutnewmedia.com


Address: 112 S. Main St. #224 , Stowe VT 05672 ǀ Phone: 802.253.4600 Email: [email protected] ǀ www.sproutnewmedia.com

Thank you : )

WBON 2014 Spring Conference Social Media Mastery Workshop

Social Media

Transcript of WBON 2014 Spring Conference Social Media Mastery Workshop