Presentation on watchesByRITESH RANJAN MMM’B’ 43SANDIP KUMAR MMM’B’44

BY

RITESH RANJAN MMM’’B’43SANDIP KUMAR MMM’B’44

Watch industry of India

History of watches For thousands of years, devices have been used to

measure and keep track of time. The current sexagesimal system of

time measurement dates to approximately 2000 BC, in sumer.

The ancient egyptians divided the day into two 12-hour periods, and used large obelisks to track the movement of the Sun. They also developed water clocks, which were probably first used in the precinct of amun-re, and later outside Egypt as well; they were employed frequently by the Ancient Greeks, who called them clepsydrae

The earliest clocks relied on shadows cast by the sun, and hence were not useful in cloudy weather or at night and required recalibration as the seasons changed.

 The earliest known clock with a water-powered escapement mechanism, which transferred rotational energy into intermittent motions dates back to 3rd century bc

India is under penetrated market for watches

Only 27% of Indians own a watch Total estimated volume as per 2009 is

45mn unit Value of rs 3000 crores Past Proportion of Indian market is below

rs 500 crores Market has been split into low end , Mass

market , premium & luxury brand.

SUPPLY AND DISTRIBUTION NETWORK

COMPONENTSUPPLIER

WATCHINDUSTRY BRAND

WHOLESELLER

RETAILER

TITAN AT GLANCE

Founded in : 1987 Head quarter –Housr ,India Area served -4 continent and 32

countries –India and other Countries , especially –Middle East Asia , Asia Pacific and Africa-

Key People-Xerxes Desai- Founder

KEY FACT

World 5th largest manufacturer of watches-

Manufactured 1000 million watches till date-

100 million customers , 265 Exclusive showrooms

Backed by 700 Service centers Focusing on Design of watches- Introduced Braille watches

Product range

Raga Diva Nebula Octane Heritage Edge Orion

Price range

Raga – Rs 4000 - 9500 Nebula - Rs 2600 - 8500 Octane - Rs 5250 - 7000 Orion – Rs 3200 - 8000

promotion

Advertising – Electronics & Print ads Sales promotion Events Launch of a store Hoardings/Billboards

TARGET SEGMENT

Demographic age – 6-12, 12-19 ,20-34, 35-49, 50-

64 ,65+ Gender - male & female Occupation –Professional ,

Retired ,Students- Lower class, middle class , upper class Psychographic – life styles , Culture

oriented , Sports Oriented ,Outdoor –Oriented

Behavioral

Benefits – quality service and economical

User Status – Potential users ,First time users-regular user ,non-user

Brand ambassador

AAMIR KHAN RANI MUKHERJEE

MARKET INFORMATION

Titan’s Watches Division has 60% share of the domestic organized watch market , which is estimated at 42 million pieces annually and growing at 80% year on year

Plans to sell 17 million watches this Fiscal year Compared with 90,00,000 is 2007-2008

Watches currently contributes 30% of Titan’s revenue and this division is expected to grow 20% this First against 18%

Timex watch

TIMEX WORLD In market since 150 years Ranked no-1 in USA in 2001 Largest selling Brand in USA & CANADA Focus – Quartz based wrist watch in India Lowest cost watch manufacturer in the

world

“JOINT VENTURE WITH “TITAN”

Company market share growth from 12% in 1998 to 28% in 2008TARGET MARKETYOUTH , KIDS ,HIGH END FASHION,LUXURY SPORTS ,ATHLETICS

“TIMEX TECHNOLOGY”

Data link Perpetual Collection Calendar Water Resistant Watch Ironman Triathlon

“DISTRIBUTION”

Espirit Nautica Pierre Cardin Salvatore Ferragamo

“Brand ambassador”

Brett lee -360 degree marketing Collections- Conversations Starters (Rs 1550 -8550) Torque Collections (Rs 2495-4995) Timex act golf collections-(Rs 1995-

5995) Reebok timewear (Rs 3500-8000)

“Joint venture”

Disney Designer Watches Reliance Mobile Vessace Valentino

“OMEGA WATCHES”

Founded in 1848

OMEGA RANGE OF PRODUCTS Gent’s collection Ladies Collection Fine Jewellery and Charm’s Fine leather and Bag’s

“PROMOTION”

Sponsorship with Sports- -Official time keeper of every- -Olympic sport since 1932- -Promotes two major events in India- -Promotes two major events in India- a)sailing and golf

Omega Olympic limited

Edition water released 88 days before the start of the BEIJING OLYMPICS

Omega &James bond

limited edition watches with 007 Engraved clasps

BRAND AMBASSADOR

GEORGE CLOONEYABHISHEK BACHCHAN SONALI BENDRE

Tie ups with nasa &iss International space station also represents a

new era of the Omega’s longstanding with space exploration.

TECHNOLOGY & DESIGN INVOLVEMENT Established world class recognition for their

expertise in manufacturing movement. Best known for their unique co-axial movement Which was initially released to the market place

in 1999

“SWATCH” IN RUSSIA Till 2006 year Jamil & Company shop distributed the SWATCH in RUSSIA

Product has wrong position on Russian market It was defined as usual expensive watch Customer didn’t pay attention to the product

From 2007 onwards , SWATCH distributor started to develop the Swatch brand in India-

A lot of independent official Swatch outlets appeared in largest cities of RUSSIA

SWATCH product found the most popular in RUSSIA market

PROMOTION

Swatch produces the model for everybody. Inspite of this they define young people as their target audience

The factor of SWATCH popularity-value of moneyacceptable price for swiss watcheswide range of models quality and reliabbilitygood warranty & conditionsopportunity buy swatch product

online

SWATCH ADVERTISEMENT

TV – COMMERCIAL BILLBOARDS FAMOUS MAGAZINES

BRAND AMBASSADOR• KONSTANTIN• ANNA KOURNIKOVA

TISSOT

Introduced in the year -1853 Founder – Charles Felician Tissot First company to make watch in plastic It’s parent company is SWATCH TISSOT merged with Omega watch

making company in 1980

Brand ambassador

DEEPIKA PADUKONE MICHAEL JAMES NICKY HYDEN – MOTOR CYCLE RACER

KEY FACTS

130 outlets allover the country 25 cities and towns Attracts peoples from all walk’s of life Huge Customer Irrespective of nationality 200 designs every year starting price Rs

8000 onwards

conclusion

Watches has become an integral part in the life of human . It seems that watch is the soul and body is the heart. The life of the human is totally dependant upon the time.