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WassUp RecapJune 2012

Geert De Laet | Technology EvangelistTwitter: @geertdelaet | hashtag #luonwassup

2 | The Mobile Landscape

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1. Tablets are taking over

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Facts & figures | Tablet sales

March 8

Source: Gartner, April 2012

118.9tablets forecasted to be sold to end users worldwide in 2012

million

98% increase from 2011 sales

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Facts & figures | Forrester heightens tablet expectations

March 8

Forrester heightened tablet penetration expectations because of low-cost disruptors, workers driving consumer sales up and touch-plus tablets paving way for Windows 8

105,7 million30,4% of adults

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Facts & figures | Market share estimates

March 8

Source: Litmus

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Facts & figures | Demographics

March 8

Source: Litmus

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Facts & figures | Solo Open Kitchen (BE)

March

Mobile visits to solo.be, March 2012

90.07%

9.93%

desktop mobile

61.23%

20.28%

2.78%

25.67%

iPad iPhone iPod other

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The new iPad

March 7

Apple launched the new iPad containing a retina display, quad-core A5X processor, 5mp camera and 4G support

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The new iPad

March 7

Apple launched the new iPad containing a retina display, quad-core A5X processor, 5mp camera and 4G support

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Google Play

February 28

Google reassembled the Android app store, along with Google Music and the Google eBookstore, under the Google Play umbrella.

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Google Play

February 28

Google reassembled the Android app store, along with Google Music and the Google eBookstore, under the Google Play umbrella.

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I cloud, You cloud

April 24 & 25

Google Drive Microsoft Skydrive

• Integration with Google Docs• Multi-device• Search capabilities• 5Gb for free• …

• Integration with Office• Multi-device• Public sharing• 7Gb for free• …

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2. Stepping into mobile

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“Mobile First”

2. Stepping into mobile

Mobile will ultimately be the way you provision most of your services. The way I like to put it is, the answer should always be mobile first.

- Eric Schmidt, CEO, Google -

“

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“Mobile First”

2. Stepping into mobile

We really need to shift to think about mobile first....This is a bigger shift than we sawwith the personal computing revolution

- Kevin Lynch, CTO, Adobe -

“

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“Mobile First”

2. Stepping into mobile

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“Mobile First”

2. Stepping into mobile

We’re just now starting to get into mobile first and then web second for a lot of our products. What we’re finding is that the designers on mobile are really embracing the constraints [and] that it’s actually teaching us a lot about how to design back to the desktop

- Kate Aronowitz, Director of Design, Facebook -

“

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So what is this “Mobile First”?

2. Stepping into mobile

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“Mobile First” | Preparing for mobile growth

2. Stepping into mobile

The number of mobile-connected devices will exceed the number of people on earth by the end of 2012.

Globally, mobile data traffic grew 2.3-fold over 2011, more than doubling for the fourth year in a row. 

In 2011, mobile data traffic was 8 times the size of the entire global Internet in 2000.

“Mobile First” prepares you for the explosive growth and new opportunities emerging on mobile today. 1

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“Mobile First” | Embracing constraints

2. Stepping into mobile

“Mobile First” forces you to focus and prioritize your products by embracing the constraints inherent in mobile design

Fli

ckr,

Gir

l M

eets

Cam

era

scre

en size

2

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“Mobile First” | Embracing constraints

2. Stepping into mobile

“Mobile First” forces you to focus and prioritize your products by embracing the constraints inherent in mobile design

Fli

ckr,

Gir

l M

eets

Cam

era

loca

tion

one eyeball

one thumb

84% at home

80% during miscellaneous downtime

74% while waiting in lines or for appointments

69% while shopping

64% at work

62% while watching TV

2

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“Mobile First” | Building on new capabilities

2. Stepping into mobile

“Mobile First” allows you to deliver innovative experiences by building on new capabilities native to mobile devices and modes of use.3

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Google GO|MO

November 1, 2011

Google’s GO|MO site aims to help businesses easily create a mobile-friendly websitehttp://www.howtogomo.com/

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Google GO|MO

November 1, 2011

Google’s GO|MO site aims to help businesses easily create a mobile-friendly websitehttp://www.howtogomo.com/

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Google GO|MO

November 1, 2011

Google’s GO|MO site aims to help businesses easily create a mobile-friendly websitehttp://www.howtogomo.com/

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Battle of the apps: web vs. native

2. Stepping into mobile

Web or native?Web apps offer greater reach and flexibility, but lack for example access to device features

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Battle of the apps: web vs. native

2. Stepping into mobile

Mobile Internet tasks for which US smartphone users use a mobile app vs browser(src: Yahoo! and Ipsos, 2011)

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Battle of the apps: web vs. native

2. Stepping into mobile

Source: Worklight, 2012

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3. Tech Data Refresh case

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Meet Refresh Magazine

3. Tech Data Refresh case

The printed Refresh magazine has been a solid sales tool for over 21 years.

4.500 contacts (IT resellers)

84% uses it to stay up-to-date

63% uses it in sales process

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But Refresh was experiencing difficulties

3. Tech Data Refresh case

Over the years, everyone was turning digital and mobile… including the resellers

Vendors reallocated marketing budgets

1

Resellers were looking for up to date content, articles and promos

2

48% of the resellers prefer their informa-tion digital

3

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So we took on the challenge to…

3. Tech Data Refresh case

create a cost-efficient cross-platform publication

increase and prove ROMI for Tech Data and its vendors

offer vendors additional ways to communicate

offer resellers a richer experience

make Refresh more segmented and highly targeted

raise reach and shareability

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The idea: Refresh 2.0 web app

3. Tech Data Refresh case

A digital magalog that can be experienced on desktop, laptop, tablets and mobile

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The idea: Refresh 2.0 web app

3. Tech Data Refresh case

A digital magalog that can be experienced on desktop, laptop, tablets and mobile

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Offering…

3. Tech Data Refresh case

create a cost-efficient cross-platform publication

increase and prove ROMI for Tech Data and its vendors

offer vendors additional ways to communicate

offer resellers a richer experience

make Refresh more segmented and highly targeted

raise reach and shareability

multiple devices, one-time

development

surveys, polls, forms,

…

in-depth analytics,

detailed sales

reporting

richer product presentations, product comparisons and cross-selling features

segmented content, real-time price updates

shareable video

content, Twitter

feeds, …

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The result

3. Tech Data Refresh case

a multi-touch, personalized, direct sales tool

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How we did it

3. Tech Data Refresh case

1 Centrally managed content

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How we did it

3. Tech Data Refresh case

2 Web app built in HTML5, CSS3 and jQuery

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How we did it

3. Tech Data Refresh case

3 Responsive design to offer an optimal experience on every device

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How we did it

3. Tech Data Refresh case

Measurement & reporting4

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4. Industry changes

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Google acquires Motorola Mobility

May 22

From hardware to software, just like Apple

Patent war ammunition

Save Google TV

Tackle Android fragmentation

With the $12,5 billion acquisition, Google gains 20,000 employees, 24,000 patents and 30% of Androids current market share in the U.S.

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Adobe acquires Nitobi/Phonegap

October 3

With this move, Adobe clearly shifts its mobile focus from Flash to HTML5

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Adobe Edge

October 3

With this move, Adobe clearly shifts its mobile focus from Flash to HTML5

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Thank you for listening.Now let’s talk.

Geert De LaetTechnology evangelist

gdelaet@luon.comTwitter: @geertdelaet

http://www.luon.com