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Industry Survey: Educational Background of Digital Marketers & SEOs

In MANY fields, a college education is NOT enough!

IT TAKES MORE THAN A MAJOR: Employer Priorities for College Learning and Student Success

An Online Survey Among Employers

By Hart Research Associates

April 10, 2013 h"p://www.aacu.org/leap/documents/2013_EmployerSurvey.pdf    

“a candidate’s demonstrated capacity to think critically, communicate clearly, and

solve complex problems is more important than their

undergraduate major.” ���

93% of employers agree…���

 

believe  students  have  what  is  “required  for  advancement  and  promoDon  to  higher  levels.” ���

only 44%���  

“they  give  hiring  preference  to  college  graduates  with  skills  that  will  enable  them  to  contribute  to  innova1on  in  the  workplace.” ���

95% say…���

 

“say  it  is  important  that  those  they  hire  demonstrate  ethical  judgment  and  integrity;  intercultural  skills;  and  the  capacity  for  con1nued  

new  learning.” ���

9 in 10  

“want  colleges  to  place  more    emphasis  on  helping  students  

develop…  cri1cal  thinking,  complex  problem-­‐solving,  wri<en  and  oral  

communica1on,  and  applied  knowledge  in  real-­‐world  se=ngs.” ���

3 in 4  

Your online presence matters (even if legally it shouldn’t)

Interview Profiles: -  Go where the industry is -  Create for the job you want -  Claim & optimize your profiles -  Develop personal projects -  Participate

5 TIPS

Go where the industry is

Try advanced searches “Top  (industry)  sites”  

Find active LinkedIn groups

Mine social data (use tools like FollowerWonk)

Track social mentions

Create for the job you want

Early social media adoption = lower barrier to influencers

And, length of time on a

social network + audience size are positively correlated.

Claim & optimize your profiles •  Consistent and claimed usernames •  Content creation and optimization (“if

there’s a field, fill it”) •  Understand and leverage cross-linking •  Connect with relevant users •  Take advantage of new developments

Employers care about LinkedIn!

DO THIS!

Facebook Usernameshttps://www.facebook.com/username

Develop personal projects

Participate

What I’m looking for Work experience Work ethic Professionalism No drama Industry-specific passion Knowledge of tools of the trade Independent thinker/strategist Interest in our company and team

What I avoid Lack of communication skills No personal development outside of school Lack of interest/specialization Someone who doesn’t follow instructions Someone who ignores the details

Get the deck: ��� http://www.slideshare.net/rdrysdale/������Say hello!���

rhea@outspokenmedia.com t: @Rhea | @outspokenmedia