Want a job? Brand Yourself.

Want a job?BRAND YOURSELF @rhea | @outspokenmedia

Industry Survey: Educational Background of Digital Marketers & SEOs

In MANY fields, a college education is NOT enough!

IT TAKES MORE THAN A MAJOR: Employer Priorities for College Learning and Student Success

An Online Survey Among Employers

By Hart Research Associates

April 10, 2013 h"p://www.aacu.org/leap/documents/2013_EmployerSurvey.pdf

“a candidate’s demonstrated capacity to think critically, communicate clearly, and

solve complex problems is more important than their

undergraduate major.” ��

93% of employers agree…��

believe students have what is “required for advancement and promoDon to higher levels.” ��

only 44%��

“they give hiring preference to college graduates with skills that will enable them to contribute to innova1on in the workplace.” ��

95% say…��

“say it is important that those they hire demonstrate ethical judgment and integrity; intercultural skills; and the capacity for con1nued

new learning.” ��

9 in 10

“want colleges to place more emphasis on helping students

develop… cri1cal thinking, complex problem-‐solving, wri<en and oral

communica1on, and applied knowledge in real-‐world se=ngs.” ��

3 in 4

Your online presence matters (even if legally it shouldn’t)

Interview Profiles: -  Go where the industry is -  Create for the job you want -  Claim & optimize your profiles -  Develop personal projects -  Participate

5 TIPS

Go where the industry is

Try advanced searches “Top (industry) sites”

Find active LinkedIn groups

Mine social data (use tools like FollowerWonk)

Track social mentions

Create for the job you want

Early social media adoption = lower barrier to influencers

And, length of time on a

social network + audience size are positively correlated.

Claim & optimize your profiles •  Consistent and claimed usernames •  Content creation and optimization (“if

there’s a field, fill it”) •  Understand and leverage cross-linking •  Connect with relevant users •  Take advantage of new developments

Employers care about LinkedIn!

DO THIS!

Facebook Usernameshttps://www.facebook.com/username

Develop personal projects

Participate

What I’m looking for Work experience Work ethic Professionalism No drama Industry-specific passion Knowledge of tools of the trade Independent thinker/strategist Interest in our company and team

What I avoid Lack of communication skills No personal development outside of school Lack of interest/specialization Someone who doesn’t follow instructions Someone who ignores the details

Get the deck: �� http://www.slideshare.net/rdrysdale/��Say hello!��

[email protected] t: @Rhea | @outspokenmedia

Want a job? Brand Yourself.

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