SUCCESS STORIES OF WAL-MART

Submitted By :-

Gurmeen Kaur

Adarsh Goel

Email Id :- gurmeensran21@gmail.com

AGENDA

History of Retail Industry Introduction to Sam Walton Introduction to Wal-mart Success story of walmart Social Media Marketing Success features Awards and Achievements Successful Joint Ventures Success mantra

Sam Walton did not invent retailing, he simply changed the business model and way of doing business to make it a much more profitable venture.

HISTORY OF RETAIL INDUSTRY

The retail industry is responsible for the distribution

of finished products to the public.

Emerged in the US in the 18th century .

Developed only in those areas that had a population

of above 5,000.

CONTD…

Supermarkets flourished in the US and

Canada after World War II.

Of the world’s top ten retail companies

in terms of total sales, six are American.

Major retail giants :- Wal-Mart, Target,

Home Depot and Tesco.

INTRODUCTION TO SAM WALTON

1918 1942 (Born) (Joined Military)

(completed graduation & (Took

management

joined JC Penny ) of 1st variety store)

1940  1945

CONTD…

1945:- $20,000 (Loan) + $5,000(Own money)

Purchased a Ben Franklin, 1st variety store on

Newport, Arkansas.

Purchased more “Ben Franklin” stores with the help of

his Brother, Brother-In-Law, Father-In-Law.

CONTD…

1962 :- Mortgaged his home and borrowed

against everything.

July2,1962:- The first true Wal-

Mart opened in Bentonville, Arkansas.

INTRODUCTION TO WAL-MART

1962 :- Founded by Sam Walton .

1969 :- Incorporated on October 31.

1972:- Publicly traded on the New York Stock

Exchange and raised $5 million through IPO.

CONTD…

Headquarters :-Bentonville, Arkansas, United States.

CEO :- Michael J. Duke.

WAL-MART LOGO TIMELINE

1962 – 1964

1964 – 1981

1968 – 1981

1981 – 1992

1992 – 2008

2008 – Present

SUCCESS STORY OF WALMART

Most of the retailers ,located in urban areas, and focused on specialty

items.

Idea of opening stores in rural areas, keeping costs low and

discounting heavily .

KEY TO SUCCESS

Rigidly control his costs.

Used electronic scanners at the registers.

CONTD…

1969 :- 18 Wal-Marts in Arkansas and

Missouri.

1980 :- 276 Wal-Marts were operating.

2010 :- 8,500 stores in 15 countries,

under 55 different names.

CONTD…

Mexico as Walmex.

U K as Asda.

Japan as Seiyu.

India as Best Price.

CONTD…

Wal-Mart rules the

Fortune 500 for the

second year in a row .

The eighth time this

decade -- beating Exxon

Mobil .

SOCIAL MEDIA MARKETING

Walmart Special:- They are using it for advertising. Like , Special Offers, Discounts, New Products available.

Walmart Giving :- It is used for the promotion of charitable activities/foundations of walmart.

Walmart Carriers :- it is used for hiring people and suggesting people for careers.

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9,050,138 people like this page. It is used for the promotion of its products as

well as its charitable activities. It helps them to connect them with

customers emotionally as well.

CONTD…

Walmart Suppliers :- This group is for the suppliers of Walmart . It gives them a platform to promote their products.

Walmart Pharmacist :- It was created to connect walmart pharmacy professionals with other professional in the world.

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Walmart Corporate Channel :- Around 135 videos are there. Videos of shareholders of Walmart. Their

journey as shareholder in Walmart. Vidoes of hiring people. Adds of Walmart in which they emotionally

attach themselves with customers.

SUCCESS FEATURES OF WALMART

"Fighting Hunger Together" 

Donating more than 1.1 billion pounds of

food , valued at $1.75 billion;

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Grants totaling $250 million to support hunger relief organizations at the national, state and local levels. 

CONTD…

Mobilizing Walmart associates to help food banks become more efficient in their operations.

CONTD…

Collaboration with government, food manufacturers and other corporations to increase impact and reach a greater number of families in need.

CONTD…

Sustainability :-

To be supplied 100 percent by renewable energy;

To create zero waste;

To sell products that sustain people and the

environment

CONTD…

Diversity:-

They believe that business wins when

everyone matters.

CONTD…

The true strength of diversity is unleashed

when each associate is encouraged to reach

their full potential.

This makes them a global leader in all

aspects of Diversity and Inclusion.

AWARDS AND ACHIEVEMENTS

"Corporate Patriotism Award”, 2004, for

supporting of U.S. service members and

their families.

CONTD…

“Top 25 Diversity Recruitment

Programs" , 2002, to hire and promote

Latinos.

Top Organizations for Multicultural Business –

DiversityBusiness.com

SUCCESSFUL JOINT VENTURES

Entered Mexico with a JV

It started its international operations with its

entry in Mexico in 1991.

It formed a joint venture with Grupo Cifra SA

de CV (Cifra), a well-established retail chain

in Mexico. 

It  fine-tune its strategies to suit the

Mexican customer.

CONTD…

Entered India with a JV

2006 :-  It formed a joint venture with Bharti

Enterprises, Inc.

 2009:- Wal-Mart started doing business in

India for the first time.

Indian Wal-Mart is a wholesale business.

CONTD…

Entered in Japan:-

1990 :- Real estate prices in Japan declined.

Prompting many foreign retailers to enter the

country.

Wal-Mart started exploring the Japanese

market in 1997. 

2002-03:-  Wal-Mart-Seiyu Partnership.

SUCCESS MANTRA

Cutting-edge technology

A frugal corporate culture

The goal of Wal-Mart is to keep prices low on average the customer saves 15% by shopping at Wal-Mart.

Most successful men have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand.

Thank you