walmart
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Its all about the history of walmart and how it became so successful.How it is using social media for making its business more profitable.
Transcript of walmart
AGENDA
History of Retail Industry Introduction to Sam Walton Introduction to Wal-mart Success story of walmart Social Media Marketing Success features Awards and Achievements Successful Joint Ventures Success mantra
Sam Walton did not invent retailing, he simply changed the business model and way of doing business to make it a much more profitable venture.
HISTORY OF RETAIL INDUSTRY
The retail industry is responsible for the distribution
of finished products to the public.
Emerged in the US in the 18th century .
Developed only in those areas that had a population
of above 5,000.
CONTD…
Supermarkets flourished in the US and
Canada after World War II.
Of the world’s top ten retail companies
in terms of total sales, six are American.
Major retail giants :- Wal-Mart, Target,
Home Depot and Tesco.
INTRODUCTION TO SAM WALTON
1918 1942 (Born) (Joined Military)
(completed graduation & (Took
management
joined JC Penny ) of 1st variety store)
1940 1945
CONTD…
1945:- $20,000 (Loan) + $5,000(Own money)
Purchased a Ben Franklin, 1st variety store on
Newport, Arkansas.
Purchased more “Ben Franklin” stores with the help of
his Brother, Brother-In-Law, Father-In-Law.
CONTD…
1962 :- Mortgaged his home and borrowed
against everything.
July2,1962:- The first true Wal-
Mart opened in Bentonville, Arkansas.
INTRODUCTION TO WAL-MART
1962 :- Founded by Sam Walton .
1969 :- Incorporated on October 31.
1972:- Publicly traded on the New York Stock
Exchange and raised $5 million through IPO.
CONTD…
Headquarters :-Bentonville, Arkansas, United States.
CEO :- Michael J. Duke.
WAL-MART LOGO TIMELINE
1962 – 1964
1964 – 1981
1968 – 1981
1981 – 1992
1992 – 2008
2008 – Present
SUCCESS STORY OF WALMART
Most of the retailers ,located in urban areas, and focused on specialty
items.
Idea of opening stores in rural areas, keeping costs low and
discounting heavily .
KEY TO SUCCESS
Rigidly control his costs.
Used electronic scanners at the registers.
CONTD…
1969 :- 18 Wal-Marts in Arkansas and
Missouri.
1980 :- 276 Wal-Marts were operating.
2010 :- 8,500 stores in 15 countries,
under 55 different names.
CONTD…
Mexico as Walmex.
U K as Asda.
Japan as Seiyu.
India as Best Price.
CONTD…
Wal-Mart rules the
Fortune 500 for the
second year in a row .
The eighth time this
decade -- beating Exxon
Mobil .
SOCIAL MEDIA MARKETING
Walmart Special:- They are using it for advertising. Like , Special Offers, Discounts, New Products available.
Walmart Giving :- It is used for the promotion of charitable activities/foundations of walmart.
Walmart Carriers :- it is used for hiring people and suggesting people for careers.
CONTD…
9,050,138 people like this page. It is used for the promotion of its products as
well as its charitable activities. It helps them to connect them with
customers emotionally as well.
CONTD…
Walmart Suppliers :- This group is for the suppliers of Walmart . It gives them a platform to promote their products.
Walmart Pharmacist :- It was created to connect walmart pharmacy professionals with other professional in the world.
CONTD…
Walmart Corporate Channel :- Around 135 videos are there. Videos of shareholders of Walmart. Their
journey as shareholder in Walmart. Vidoes of hiring people. Adds of Walmart in which they emotionally
attach themselves with customers.
SUCCESS FEATURES OF WALMART
"Fighting Hunger Together"
Donating more than 1.1 billion pounds of
food , valued at $1.75 billion;
CONTD…
Grants totaling $250 million to support hunger relief organizations at the national, state and local levels.
CONTD…
Mobilizing Walmart associates to help food banks become more efficient in their operations.
CONTD…
Collaboration with government, food manufacturers and other corporations to increase impact and reach a greater number of families in need.
CONTD…
Sustainability :-
To be supplied 100 percent by renewable energy;
To create zero waste;
To sell products that sustain people and the
environment
CONTD…
Diversity:-
They believe that business wins when
everyone matters.
CONTD…
The true strength of diversity is unleashed
when each associate is encouraged to reach
their full potential.
This makes them a global leader in all
aspects of Diversity and Inclusion.
AWARDS AND ACHIEVEMENTS
"Corporate Patriotism Award”, 2004, for
supporting of U.S. service members and
their families.
CONTD…
“Top 25 Diversity Recruitment
Programs" , 2002, to hire and promote
Latinos.
Top Organizations for Multicultural Business –
DiversityBusiness.com
SUCCESSFUL JOINT VENTURES
Entered Mexico with a JV
It started its international operations with its
entry in Mexico in 1991.
It formed a joint venture with Grupo Cifra SA
de CV (Cifra), a well-established retail chain
in Mexico.
It fine-tune its strategies to suit the
Mexican customer.
CONTD…
Entered India with a JV
2006 :- It formed a joint venture with Bharti
Enterprises, Inc.
2009:- Wal-Mart started doing business in
India for the first time.
Indian Wal-Mart is a wholesale business.
CONTD…
Entered in Japan:-
1990 :- Real estate prices in Japan declined.
Prompting many foreign retailers to enter the
country.
Wal-Mart started exploring the Japanese
market in 1997.
2002-03:- Wal-Mart-Seiyu Partnership.
SUCCESS MANTRA
Cutting-edge technology
A frugal corporate culture
The goal of Wal-Mart is to keep prices low on average the customer saves 15% by shopping at Wal-Mart.
Most successful men have not achieved their distinction by having some new talent or opportunity presented to them. They have developed the opportunity that was at hand.
Thank you
