WAA Finland goes to Sanoma

Helsinki 30th March 2011

 Presented By:

Web Analytics Association Finland chairSponsored By:

Sanoma, Frantic, Snoobi

Question

Behavioral Display Advertising is when a visitor sees ads on a website based on their behaviour on other 3rd party websites. Behavioral Display Advertising doesn't appear to break any element of the WAA Code of Ethics but is it an ethical technique?

Do you find this smart business practice or a bit creepy? Should it be named as an unethical practice by the WAA?

Vote with your mobile phone at:

http://waa.infomail.fi

Twitter

Hashtag regarding to behavior display advertising:

#flashwaw

Hashtags for web analytics and web analytics wednesday:

#waw #measure

Please send us feedback, comments & questions!

Agenda

17.00-17.30 Registration and welcome words

17.30-18.00 Building Sanoma’s Behavioural Targeting Solution: Behind the Scenes Anders Stenbäck, Head of Online Business Development, Sanoma News

18.00-18.30 Break including some snacks

18.30-19.00 Data and contextMichael Dlugosch, Analytics Strategist, Frantic Media

19.00-19.30 Making sales and marketing tools smarter with web analyticsPekka Koskinen, Founder, Snoobi Oy

19.30- Drinks and networking at Sports Pub Chelsea

Interested about WAA?

Want to ask about membership?

Are you interested in working for WAA Finland board of directors?

Follow @mertanen

Or send email to petri@waafinland.org

Thank you!

www.webanalyticsassociation.org