WAA Finland goes to Sanoma
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Transcript of WAA Finland goes to Sanoma
WAA Finland goes to Sanoma
Helsinki 30th March 2011
Presented By:
Web Analytics Association Finland chairSponsored By:
Sanoma, Frantic, Snoobi
Question
Behavioral Display Advertising is when a visitor sees ads on a website based on their behaviour on other 3rd party websites. Behavioral Display Advertising doesn't appear to break any element of the WAA Code of Ethics but is it an ethical technique?
Do you find this smart business practice or a bit creepy? Should it be named as an unethical practice by the WAA?
Vote with your mobile phone at:
http://waa.infomail.fi
Hashtag regarding to behavior display advertising:
#flashwaw
Hashtags for web analytics and web analytics wednesday:
#waw #measure
Please send us feedback, comments & questions!
Agenda
17.00-17.30 Registration and welcome words
17.30-18.00 Building Sanoma’s Behavioural Targeting Solution: Behind the Scenes Anders Stenbäck, Head of Online Business Development, Sanoma News
18.00-18.30 Break including some snacks
18.30-19.00 Data and contextMichael Dlugosch, Analytics Strategist, Frantic Media
19.00-19.30 Making sales and marketing tools smarter with web analyticsPekka Koskinen, Founder, Snoobi Oy
19.30- Drinks and networking at Sports Pub Chelsea
Interested about WAA?
Want to ask about membership?
Are you interested in working for WAA Finland board of directors?
Follow @mertanen
Or send email to [email protected]
Thank you!
www.webanalyticsassociation.org