VOLT OF KNOWLEDGE Gamefying Corporate Responsibility Since 2012

E Source Forum 2014 September 29–October 2, 2014

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Over 65% of our customers on Facebook have participated in our sweepstakes/promotions Over 80% find the sweepstakes and promotions we do enjoyable

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Objectives: ► Contribute to monthly engagement goal ► Build reputational equity ► Increase visibility of corporate responsibility report

Strategies: ► Create interest by offering incentive to win ► Integrate efforts across digital channels to enhance reach

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VOLT OF KNOWLEDGE

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Promotion Results (as of 09/22/14)

As of 9/4: 14,047 engagements

“Free electricity for a year would be awesome!”

“I do care about energy & using it wisely. I’m in! What a great electrically fun & awesome idea Xcel!”

“I didn’t know I could get my bill online…I will have to check it out”

Goal:10,000 engagements > Actual 20,749 engagements New Likes: 3,282 Impressions: 1,519,397

As of 9/4: 14,047 engagements

QUESTIONS? William.draper@xcelenergy.com

linkedin.com/in/billydraper