Volt of Knowledge: Gamefying Corporate Responsibility Since 2012
6
VOLT OF KNOWLEDGE Gamefying Corporate Responsibility Since 2012 E Source Forum 2014 September 29–October 2, 2014
-
Upload
e-source-companies-llc -
Category
Business
-
view
68 -
download
0
description
Gamification seems to be all the rage in customer engagement, but does it really work for utilities? Is getting customers to participate in and recommend energy-efficiency programs all fun and games? Could Candy Crush hold the key to behavior change?
Transcript of Volt of Knowledge: Gamefying Corporate Responsibility Since 2012
VOLT OF KNOWLEDGE Gamefying Corporate Responsibility Since 2012
E Source Forum 2014 September 29–October 2, 2014
2
Over 65% of our customers on Facebook have participated in our sweepstakes/promotions Over 80% find the sweepstakes and promotions we do enjoyable
3
Objectives: ► Contribute to monthly engagement goal ► Build reputational equity ► Increase visibility of corporate responsibility report
Strategies: ► Create interest by offering incentive to win ► Integrate efforts across digital channels to enhance reach
4
VOLT OF KNOWLEDGE
5
Promotion Results (as of 09/22/14)
As of 9/4: 14,047 engagements
“Free electricity for a year would be awesome!”
“I do care about energy & using it wisely. I’m in! What a great electrically fun & awesome idea Xcel!”
“I didn’t know I could get my bill online…I will have to check it out”
Goal:10,000 engagements > Actual 20,749 engagements New Likes: 3,282 Impressions: 1,519,397
As of 9/4: 14,047 engagements
