Visual MarketingYour Host: Art Lee

xpressinstagramservices.com  www.edudemic.com 

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Our Sponsor, the Hive2

Purpose

Learn ValueMeet Like Minded

Promote Talent

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Feedback

Grow MembersExtend your Network

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How to Connect• Hong Kong Freelance &

SME Group

• Hong Kong Marketing for Internet Domination

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The Lazy Era

• Bombarded with content

• Message must be simple

• Low retention

• Scroll and View

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Why

• More engagement

• Catches attention compared to text (mobile)

• Drive more traffic

• People are visual beings

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Simplify8

Explain9

Express Data10

Promote11

Visual Blog12

Get Attention13

Create Own Content14

Artistic Expression15

Drive App/Videos16

Post Content

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What do you prefer?

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Instagram & Pinterest19

• Facebook purchased for 1 Billion USD

• 100 Million Users

• Trend to Visual Storytelling/Documentation

• No difference between Personal or Business accounts

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• Verified accounts for businesses

• Pinterest buyers spend more than any other top global social media sites

• Pinterest sends more traffic to other businesses than Google+, YouTube, & Linkedin combined.

• www.pinterest.com/source/domain name, to see content pinned from any site

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• Traffic

• Branding

• Awareness

• Community

• Resource

• Research

How it is used

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X Promote

• Use social networks your clients are using

• Connect to offline marketing

• Connect to other social networks (Instagram, Pinterest, Facebook, Twitter, YouTube)

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How

• Find influencers to build brand/conversation

• Must work for audience participation (must engage)

• Use Hashtags #

• Top Tagsweb.stagram.com/hot/

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Create #ashtags -1,2,3

• Check what others are using first (hashtags.org)

• Create a relevant hashtag

• Promote/Publicise Hashtag to own it! (anyone can use)

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Personal or Business

• Decide if you are your company’s personality or create one

• Create both = more work

• Keep personal & business networks separate

• image: posterchildprints.com

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Pinterest Categories27

Awesome Views28

Tell a Story29

Build Your Voice30

• Create & Edit your own photos

• Create for Social Networks for image sharing (focus on mobile more than web)

• Users love mobile, but with videos and photos, tablets and PCs give better experience.

• Have simple message, drive them somewhere

• Images used to grab attention, like a headline

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