Post on 01-Sep-2014
description
Mobile
… or mobile interactive services for normal people
Geoff Ballingerhttp://www.mobileacuity.comhttp://blog.geoffballinger.co.uk
Overview• what is the problem?• some real world motivation• some fun examples• where does AR fit in?• visual search ...• how do developers engage?
Survey …• how many people here:– use a mobile phone for voice calls?– have sent a message from their phone?– have a camera on their phone?– have used the camera on their phone?– have visited a website from their phone?– have downloaded an app or a game?
• what do you think the answers would be for the typical “normob” on the street?
x x x x x x x
Brand Marketing
• mobile becoming a serious option• often combined with traditional
media• needs to be inclusive• mustn’t be off-putting
• actually all of this can be said in general about good mobile services …
x
The Camera• … has now arrived:
Some dull stats
• in 2008, 166.6m handsets (Western Europe) are registered as MMS-enabled. That is a 95% penetration!
• over 90% of all handsets currently being sold have a cameraphone.
• in the 11-19 demographic 53% regularly use picture messaging, with 85% having used it at least once.*
• in the 16-34 demographic 78% have used picture messaging with 48% using it regularly.* Source TGI Youth Q2 2008
x x x x
2D bar codes
Patent No. 6,999,573 31st Jan 2006
x
x
Recognition• the simplest form of interactivity• replaces SMS and keywords etc.
• but have to ask why bother …• … large number of media which can’t
necessarily be adapted?x x x x x
Who’s who
PixTo
Image Zoning
• activation of Vodafone’s Champions League sponsorship
• take penalties by taking a picture of where you want to aim the ball
• send in by MMS to see whether you score or not
• true user interaction
Aim with your camera phone See the outcome in your web browser
x
Colour• Nike PhotoiD by AKQA is a great
example
Videos• Shoot and Score• Darts• Nike PhotoID
Blue-screen• run as part of the
Vodafone Live! Music Awards
• think blackpool beach – users stick their heads through the display
• picture sent in by MMS, heads cut out, and incorporated into a music video
Snap your mates on a camera phone See them in a personalised video
x
Facefinder• think bluescreen without the screen• automatic detection and extraction
of the faces in any image• much more suitable for viral apps
• currently all face-likefeatures:
• in future will distinguishbetween these and real faces
x
Videos• You Rockstar!• Facefinder
AR• What actually is Augmented Reality?• Extra digital information overlaid on
the real world.• AR Toolkit – 3D shapes triggered by
2D codes in the environment.• Recently GPS and compass based
apps such as , Wikitude, and Bionic Eye.
AR Mobile Gaming
• Also “magic monstervision” game mentioned by Paul Coulton earlier!
Layar
Visual AR• Specific and accurate placement of
digital info into the video stream.
Videos• Arf video• snap2Win Live
Visual Search
• General Visual Search?• Recognise “all” images?• Make the world clickable?• Science Fiction?• Product Search is happening
now!
Product Search
• Snaptell Explorer for Amazon• Barnes and Noble store app• Mobile Acuity Visual Shopper
Visual Shopper
Web Services
• How does the developer get involved with this?
• Some related code out there – Haar classifiers and AR Toolkit etc
• Web service API prototypes from Kooaba and Mobile Acuity.
• Build into your apps.
Summary