Viewership Area wise %2

21%

18%

6%

50%

5%

Lahore

Cantt

Cavalry Ground

DHA

Gulberg

Johar Town

10%

15%

41%

23%

11%

Karachi

Clifton

Korangi Road

Sh-e-Faisal

Sh-e-Pakistan

University Road

Viewership Area wise %3

12%

15%

23%20%

30%

Rwp-Isb

Blue Area

Commercial Market

Sector F

Katchary Chowk

Muree Road

Target Group Share Ratings4

5%

41%

23%

15%

8%

8%

12-15 years

16-24 years

25-34 years

35-44 years

45-54 years

55+ years

18%

12%

21%

22%

27%

SEC A

SEC B

SEC C

SEC D

SECE

Top 10 Panels Karachi 5

Rank Location Medium Vendor Rating %

1 Allah Wali Chorangi Wall Pasting Champion 11.4

2 Fayyaz Center Wall Pasting Sabir Sign 9.62

3 SMCH Wall Pasting Sabir Sign 9.51

4 Business Avenue Wall Pasting OOH Advertising 9.22

5 Mateen Shopping Mall Wall Pasting MOA 8.97

6 Sea Breeze,M.A Jinnah Rd Wall Pasting Do Adv. 8.65

7 Expressway BQS Sign Source 8.42

8 Saima Mall, Rashid Minhas Wall Pasting Sabir Sign 8.15

9 Ala Din Park Wall Pasting Sagar Art 8.02

10 Ary Cash & Carry Wall Pasting The Sign Media 7.95

Top 10 Panels Lahore 6

Rank Location Medium Vendor Rating %

1 Iqbal Town Billboard Sahar Adv 7.23

2 Mini Market Billboard Flex-o-Sign 7.20

3 Shalimar Hotel Billboard Wall Pasting 7.19

4 Muslim Town Flyover Billboard Sahar Adv 6.95

5 Railway Hospital Billboard Classic Ad 6.67

6 Mian Boulevard, Gulberg Billboard AA 6.51

7 Jeff Heights Billboard Yellow Cmmunications 6.43

8 Expo Center Billboard Ad Infinity 6.25

9 MM Alam Rd Billboard Hafz Bro 6.24

10 Railway Station Billboard Sahar Adv 6.15

Top 10 Panels Rwp-Isb 7

Rank Location Medium Vendor Rating %

1 Chandni Chowk Billboard Classic Ad 5.15

2 Commercial Market Billboard Gashoo Ad 5.10

3 IJP Road Billboard New adcare 4.95

4 Raja Bazar Billboard Hafiz Bro 4.65

5 Expressway Billboard Pindi Ad 4.42

6 Katchay Chowk Billboard Sign pakistN 4.35

7 F-6 Press Club Billboard AA 4.10

8 F-7 Billboard Bright Media 3.98

9 Margalla Road Billboard Sign Pakistan 3.67

10 Rawal Road Billboard Pindi Ad 3.53

Category Wise Summary8

Cat

ego

ry Im

pac

ts M

illio

ns

Category Wise Spend

622

498

350

15549

Telco FMCG Textile Electronics Beverages

7%

12%

25%

26%

30% Beverages Electronics

FMCG Telco

Textile

Top 10 Advertisers9

Imp

acts

in M

illio

ns

Relative Share of Spend

226

189 182169

146

121

90 82 78 72

Jazz TelenorPakistan

Zong Gul Ahmed EBM Vital Group LakhaniBuilders

CareemPakistan

Hashmi R&l

21%

23%

12%

14%

8%

5%2%

6%1%

8% Jazz Telenor Pakistan

Zong Gul Ahmed

EBM Vital Group

Lakhani Builders Careem Pakistan

Hashmi R&l

Top 10 Brands10

Imp

acts

in M

illio

ns

Relative Share of Spend

176 169 168157

146

90 8271 66 64

Zong 4G Ideas Jazz SuperDuper Card

Telenor SocialPack

Rio Biscuit LakhaniPresidency

Careem SensodyneToothpaste

KenwoodWashingMachine

Daraz.Pk

10%

16%

12%

22%

9%

2%

7%

7%

7%

8% Zong 4G Ideas

Jazz Super Duper Card Telenor Social Pack

Rio Biscuit Lakhani Presidency

Careem Sensodyne Toothpaste

Kenwood Washing Machine Daraz.Pk

Digital OOH Medium(Time band Utilization)11

21,950

10,945

19,834

28,203

33,432

5,568 9,289

16,585

23,376 27,389

9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night

Male Female

9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00

Male Female

Top OOH Digital Mediums12

Rank Location Vendor Rating %

1 Scheme Mor AA 33.21

2 Mini Market Flex-o-Sign 30.15

3 Khalid Butt Chowk Sahar Adv. 28.74

Top 3 Digital Panels(Lahore)

Rank Location Vendor Rating %

1 Iqbal Town Chinab Adv. 22.05

2 Liberty Market Chinab Adv. 20.88

3 MM Alam Road Digi Prime 17.22

Top 3 Digital Streamers Locations(Lahore)

13

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