Viewership Area wise€¦ · 4 Business Avenue Wall Pasting OOH Advertising 9.22 5 Mateen Shopping...
Transcript of Viewership Area wise€¦ · 4 Business Avenue Wall Pasting OOH Advertising 9.22 5 Mateen Shopping...
Viewership Area wise %2
21%
18%
6%
50%
5%
Lahore
Cantt
Cavalry Ground
DHA
Gulberg
Johar Town
10%
15%
41%
23%
11%
Karachi
Clifton
Korangi Road
Sh-e-Faisal
Sh-e-Pakistan
University Road
Viewership Area wise %3
12%
15%
23%20%
30%
Rwp-Isb
Blue Area
Commercial Market
Sector F
Katchary Chowk
Muree Road
Target Group Share Ratings4
5%
41%
23%
15%
8%
8%
12-15 years
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
18%
12%
21%
22%
27%
SEC A
SEC B
SEC C
SEC D
SECE
Top 10 Panels Karachi 5
Rank Location Medium Vendor Rating %
1 Allah Wali Chorangi Wall Pasting Champion 11.4
2 Fayyaz Center Wall Pasting Sabir Sign 9.62
3 SMCH Wall Pasting Sabir Sign 9.51
4 Business Avenue Wall Pasting OOH Advertising 9.22
5 Mateen Shopping Mall Wall Pasting MOA 8.97
6 Sea Breeze,M.A Jinnah Rd Wall Pasting Do Adv. 8.65
7 Expressway BQS Sign Source 8.42
8 Saima Mall, Rashid Minhas Wall Pasting Sabir Sign 8.15
9 Ala Din Park Wall Pasting Sagar Art 8.02
10 Ary Cash & Carry Wall Pasting The Sign Media 7.95
Top 10 Panels Lahore 6
Rank Location Medium Vendor Rating %
1 Iqbal Town Billboard Sahar Adv 7.23
2 Mini Market Billboard Flex-o-Sign 7.20
3 Shalimar Hotel Billboard Wall Pasting 7.19
4 Muslim Town Flyover Billboard Sahar Adv 6.95
5 Railway Hospital Billboard Classic Ad 6.67
6 Mian Boulevard, Gulberg Billboard AA 6.51
7 Jeff Heights Billboard Yellow Cmmunications 6.43
8 Expo Center Billboard Ad Infinity 6.25
9 MM Alam Rd Billboard Hafz Bro 6.24
10 Railway Station Billboard Sahar Adv 6.15
Top 10 Panels Rwp-Isb 7
Rank Location Medium Vendor Rating %
1 Chandni Chowk Billboard Classic Ad 5.15
2 Commercial Market Billboard Gashoo Ad 5.10
3 IJP Road Billboard New adcare 4.95
4 Raja Bazar Billboard Hafiz Bro 4.65
5 Expressway Billboard Pindi Ad 4.42
6 Katchay Chowk Billboard Sign pakistN 4.35
7 F-6 Press Club Billboard AA 4.10
8 F-7 Billboard Bright Media 3.98
9 Margalla Road Billboard Sign Pakistan 3.67
10 Rawal Road Billboard Pindi Ad 3.53
Category Wise Summary8
Cat
ego
ry Im
pac
ts M
illio
ns
Category Wise Spend
622
498
350
15549
Telco FMCG Textile Electronics Beverages
7%
12%
25%
26%
30% Beverages Electronics
FMCG Telco
Textile
Top 10 Advertisers9
Imp
acts
in M
illio
ns
Relative Share of Spend
226
189 182169
146
121
90 82 78 72
Jazz TelenorPakistan
Zong Gul Ahmed EBM Vital Group LakhaniBuilders
CareemPakistan
Hashmi R&l
21%
23%
12%
14%
8%
5%2%
6%1%
8% Jazz Telenor Pakistan
Zong Gul Ahmed
EBM Vital Group
Lakhani Builders Careem Pakistan
Hashmi R&l
Top 10 Brands10
Imp
acts
in M
illio
ns
Relative Share of Spend
176 169 168157
146
90 8271 66 64
Zong 4G Ideas Jazz SuperDuper Card
Telenor SocialPack
Rio Biscuit LakhaniPresidency
Careem SensodyneToothpaste
KenwoodWashingMachine
Daraz.Pk
10%
16%
12%
22%
9%
2%
7%
7%
7%
8% Zong 4G Ideas
Jazz Super Duper Card Telenor Social Pack
Rio Biscuit Lakhani Presidency
Careem Sensodyne Toothpaste
Kenwood Washing Machine Daraz.Pk
Digital OOH Medium(Time band Utilization)11
21,950
10,945
19,834
28,203
33,432
5,568 9,289
16,585
23,376 27,389
9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night
Male Female
9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00
Male Female
Top OOH Digital Mediums12
Rank Location Vendor Rating %
1 Scheme Mor AA 33.21
2 Mini Market Flex-o-Sign 30.15
3 Khalid Butt Chowk Sahar Adv. 28.74
Top 3 Digital Panels(Lahore)
Rank Location Vendor Rating %
1 Iqbal Town Chinab Adv. 22.05
2 Liberty Market Chinab Adv. 20.88
3 MM Alam Road Digi Prime 17.22
Top 3 Digital Streamers Locations(Lahore)
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