Videographers & Virality a YouTube action plan

The online videographertraverses an

Evolving landscape

With the industry’s distribution system collapsing in on itself, innovation is valuable

Today marketing is often 50%of a blockbuster film’s budget

P r o d u c e r s e x p e r i m e n tw i t h a d v e r ti s i n g

as well as methodsof consumpti on

But in this uncharted territory, you won’t get any support until you’ve developed a

REPUTATION

Videographers looking to make a name for themselves often start on YouTube

There you can practice and experiment

You develop credibility with a portfolio of work

And tangiblemeasurements of success

But in order to cultivate an audience

You need to be

consistent when it

comes to upload

schedules and stylistic

themes

In such an abundance of media, many artists have also strived to create memorable personas to stand out and better express ideas

“There are many examples of ideas that have taken off not because they were new or novel but because they were finally discussed in

such a way as to make them more compelling to audiences” - Julianne Wurm

Some fret about

setting up opportuni

ties to create

paywalls

BUT SOMETIMES IT IS MORE BENEFICIAL TO

FOCUS ON PAGE VIEWS, WHICH IS MORE LIKELY

TO GET YOU RECOGNIZED

And draw in advertisers who want to attach themselves to your visibility

Develop an INTERACTIVE relationship with your viewers and identify what it is they see in you

“You can have the biggest marketing budget in the world but you’ll fail if viewers don’t like what you’ve done”

- Melissa Coker

But while monitoring the motives of those who endorse you, be aware of how they might affect your own

Bibliography

• Wurm, Julianne. "The other factor that makes ideas spread." 17 February 2014. Harvard Business Review. 23 May 2014 <http://blogs.hbr.org/2014/02/the-other-factor-that-makes-an-idea-spread/>.

• Marshall, Carla. "‘First Kiss’ Viral Video Increased Sales by 13,600%, Site Traffic by 14,000%." 11 April 2014. REELSEO. 23 May 2014 <http://www.reelseo.com/first-kiss-increased-sales-site-traffic/>.