Pitch like a king

Our presentation tipsfor business ideas.

by @boardofinnoboardofinnovation.com

IMG: World Travel & Tourism Council via Flickr

Template to start from:

1. Problem Statement

2. Your solution (product)

3. How to capture value ($)

4. Credibility

5. Call to action

The 5 key topics you should cover, preferably in this sequence.

Used in our innovation bootcamps:

Bookmark this listPDF download

1. ProblemWhat pain in the market do you solve?

Start with the problem you plan to solve.

Example: MissApp, apps for women by women full clip: youtube

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Start with the problem you plan to solve.

Problems she identified in the first 30 sec: - “Man don’t understand women” - “Not a lot of apps exist for women.” - “the app that exist are not good enough (developed by men?)”

2. SolutionShow your product or service.

Show what your product or service can do!

Example: Catchbox, throwable microphone full clip: youtube Video jumps to 1m20s

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Show what your product or service can do!

Avoid abstract buzz-lingo, just demo your service. - Try to make it tangible (bring props?) - A live demo will pull your audience in the story (will it work?) - Although Catchbox demo failed at first, they were able to convince

their audience about their solution. !important: - Have a back-up plan:

e.g. “When live doesn’t work, switch to a pre-recorded demo”

3. How to capture value

How will you make money?

Explain how you plan to monetise your product:

Example: Foursquare, original slide deck

Explain how you plan to monetise your product:

Example: Foursquare, original slide deck

Explain how you plan to monetise your product:

Example: Foursquare, original slide deck

Explain how you plan to monetise your product:

Example: AirBnb, original slide deck

4. Add credibilityWhy should they believe you?

Most important: share numbers

Example: Doordash, next-gen food delivery full clip: youtube Video jumps to 1m30s

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Add credibility by using numbers

Doordash uses several techniques - Compare own results with competitors (3500 deliveries so far!) - Share user uptake, market growth - First revenue figures and sales - …

Add credibility by using numbers

Example: Envolve, website chat service full clip: youtube Video jumps to 1m10s

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Add credibility by using numbers

Envolve - 29% growth, month-over-month - “4 million unique users” - “Our revenue is growing just as fast as our chat messages.”

!Additionally, Envolve drops references from big clients - Universal, Mitsubishi, Empire Avenue,…

Add credibility by using numbers

Example: MOZ, SEO service.

Add credibility by using numbers

Example: MOZ, SEO service.

5. Call to actionWhat are the next steps?

What is your long term plan?

mint.com had a clear!long term strategy,!!with 4 options to exit.

What is your long term plan?They managed to sell!to Intuit (goal 3)

General tips

Make a personal connection

Example: Scan, barcode & QR scanning appfull clip: youtube

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Do you have a WOW moment?

Example: Scan, barcode & QR scanning appfull clip: youtube

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Use metaphors to explain a complex story

Example: Twoodoo, next-gen collaboration servicefull clip: youtube Video jumps to 2m30s

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Now your numbers by heart!

Example: zapper.co.uk (resell books & media, ft. Dragons Den) full clip: youtube Video jumps to 1m50s

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Practice, Practice, Practice!

Example: CupAd (ads on coffee cups) full clip: youtube full clip

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What other examples should we add?

Tips to @nickdemey or @boardofinno