Recruitment Conference

7th November 2012

Mike Taylor, Managing Director, Web Based Recruitment

Daniel Richard, UK Managing Director, Sonru

Video In Recruitment

About Mike Taylor

Background in HR and Recruitment

Worked for IBM, Motorola and Nokia

Responsible for Nokia’s UK Online Recruitment Strategy and a member of Nokia's Global E-Recruitment Advisory Board

Video In Recruitment

About Web Based Recruitment

Help companies attract targeted job seekers and promote their organisation and vacancies through:

Video Marketing

Mobile Marketing

Video In Recruitment

Ran Europe’s First Social Media In Recruitment Conference – July 2009 Followed by April 2010, April 2011, April 2012

Ran the world’s first Mobile & Video in Recruitment Conference – September 2010 Followed by November 2011, October 2012

Video In Recruitment

What we will be covering today:

Video CV / Resume

Video Marketing

Video Interviews

Video In Recruitment

VIDEO CV / RESUME

Video CV First mentioned in 1981 … over 30 years ago!

Create Your Own Video CV

Watched any Video CVs?

If yes, what were your impressions?

Hired anyone from initially watching a Video CV?

Can a Video CV make a difference for job seekers?

Video CV – Your Feedback

Video Marketing

Video appeals to most people as they are used to watching TV (online video fits with that habit)

Fastest growing form of online advertising

Can add personality to your company and brand

Video Marketing

Videos can rank highly in the search engines (especially Google who own YouTube!)

Can give you a competitive advantage

Videos can be shared

Video Marketing

Don’t worry…

It isn’t too late to get started

You can still gain a competitive advantage

Start now before video in recruitment becomes mainstream

Video Marketing

5 Steps To Video Production

5 Steps To Video Creation

Purpose Plan Film [Edit] Publish

Purpose Plan Shoot [Edit] Publish

5 Steps To Video Creation

Raise Awareness?

Build Relationships?

Generate Job Applications?

Raise Your Company Profile?

Why Are You Making A Video?

Who is your video aimed at?

What do you have to show or tell people?

What action do you want them to take e.g. register online / call you?

Message & Audience

Purpose Plan Shoot [Edit] Publish

5 Steps To Video Creation

Specific job vacancies

Your recruiting process

A "day in the life of” profile video

A “meet the team” video

Possible Subjects For Your Videos

Video Equipment – Pocket HD Camcorders & Smartphones

Video Equipment

Good Quality Microphone

Audio

“One thing I have learnt is that 70% of the movie is sound” Danny Boyle – Film Director

5 Steps To Video Creation

Purpose Plan Shoot [Edit] Publish

Plan in advance

Location, number of people, equipment needed, interview questions to be asked etc.

Make sure the area has good lighting and it is not too dark

Top Tips When Shooting

Check background noise levels e.g. traffic or air conditioning

Check background layout before shooting

Top Tips When Shooting

If you are going to be uploading the video straight to YouTube you will need to shoot the video in one take

Shoot the video again if you make a mistake

Top Tips When Shooting

Purpose Plan Shoot [Edit] Publish

5 Steps To Video Creation

Upload your video straight into your YouTube account with no editing OR

Edit your video with titles, branding, transitions, web site URL etc

Edit Or Upload Direct?

800 million unique users with 4 Billion views a month!

72 hours of video are uploaded every minute

70% of YouTube traffic is from outside the US

Traffic from Mobile Devices tripled in 2011 (now 20% of YouTube’s global views)

Why YouTube?

Create a YouTube channel

Upload video

Basic Editing/Annotations

Publishing Your Video On YouTube

Embedding YouTube Videos

Purpose Plan Shoot [Edit] Publish

5 Steps To Video Creation

Video is gaining in popularity all the time

Low cost way of promoting your company and vacancies

It’s so much easier today to create and publish your own videos

Video Marketing Summary

Video Interviews

What are they?

How do they work?

Will they work for my organisation?

Video Interviews

About Daniel Richard

Background in Recruitment and Technology

Worked for Bombardier, Taleo and Sonru

Video In Recruitment

Takes online screening to the next stage using video

Helps you make better decisions with more information

Multiple viewers of Interviews

Hear and see the person on video

Video Interviews

The interviewer enters the questions, sets a closing date and invites candidates by email to complete the video interview

The candidates log in, read the questions and record their answers

Video Interview Process

Not a live interview so the candidates don’t have to be online at the same time as the interviewer

Candidates complete the video interview (using a webcam and computer) at a time/place to suit them

Video Interview Process

Candidates have the opportunity to practice first

Candidates don’t see questions in advance

Video Interview Process

Video Interviews

Video Interview Feedback

Video Interview Benefits – Perceived v Actual

Although ‘Seeing Candidates’ emerged as one of the most common first impressions, usefulness in International Recruitment along with Time and Cost savings emerged as the most popular reasons

Video Interview Benefits – Perceived v Actual

However, when asked of the primary benefit to them individually, a myriad of responses along the theme of ‘Efficient and Effective Screening’ i.e. ‘Seeing Candidates’ was selected by almost half of the respondents.

Mike Taylor – 01962 883754

mike@web-based-recruitment.com http://www.web-based-recruitment.com

@mikeetaylor

Daniel Richard - 07415486052 daniel@sonru.com

http://www.sonru.com

Contact Details