Post on 03-Jul-2015
description
Video Conversation ChannelsJon DiGregory from Cantaloupe
@jondigregory #revenuenorthgetjon@cantaloupe.tv
What are Video Conversation Channels?
The Four Unique Personalit ies Of Your Sales Cycle
Fran Dan Claire Bob
* Plan * Produce * Place
* Basic Video Concepts
The Obvious: Video stories are
super duper powerful
* Basic Video Concept
01: Power
The Obvious:Believability
ClarityGut FeelingPersuasion
Understanding =
JumpingHurdles
* Basic Video Concept
01: Power
My brother can do really cool “wheelies” on his motorcycle!
* Basic Video Concept
01: Power
My brother can do really cool “wheelies” on his motorcycle!My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.
Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since
Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.
* Basic Video Concept
01: Power
My brother can do really cool “wheelies” on his motorcycle!My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since.
* Basic Video Concept
01: Power
* Basic Video Concept
01: Power
* Basic Video Concept
01: Power
* Basic Video Concept
01: Power
My brother can do really cool “wheelies” on his motorcycle!My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him. Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since.
* Basic Video Concept
01: Power
Even You!Have a story
to tell
* Basic Video Concept
02: Even You
Even You!Have people who
want to hear your story
* Basic Video Concept
02: Even You
* Basic Video Concept
03: ROIMain ROI CAN NOT be
explained!
What is the ROI of Your Mother?
* Basic Video Concept
03: ROI
Gut feeling
Facts & Data
* Basic Video Concept
04: Gut First
01. Primary Emotional
Connection02. Secondary
Emotional Connection
Cart before the horse
* Basic Video Concept
04: Gut First
01. Primary Emotional Connection
02. Secondary Emotional Connection
Horse before the cart
* Basic Video Concept
04: Gut First
* Basic Video Concept
04: Gut First
Simon Sinek: startwithwhy.com
When a story is told with data tucked inside, our brains cleverly lock the
data onto the feelings we experience while listening to that story.
Then, when the information is recalled, so is that feeling.
* Basic Video Concept
04: Gut First
Videos allow us to easily understand each other
* Basic Video Concept
05: We Be The Same
Video doesn’t sell your stuff
* Basic Video Concept
06: Opportunit ies
Creates more opportunit ies to sell
Video = Internet Currency
* Basic Video Concept
06: Opportunit ies
Video needs to be ONGOING to work
* Basic Video Concept
07: Ongoing
Exactly two nights to stop watching...
* Basic Video Concept
07: Ongoing
Permanent vs. Disposable
* Basic Video Concept
07: Ongoing
Your sales cycle is longer than just one conversation
* Basic Video Concept
07: Ongoing
✆
* Basic Video Concept
07: Ongoing
✆ $
* Basic Video Concept
07: Ongoing
✆ $
4 weeks
* Basic Video Concept
07: Ongoing
✆ $
4 weeks
✔
18mn
* Basic Video Concept
07: Ongoing
✆ $
4 weeks
✔
18mn
* Basic Video Concept
07: Ongoing
✆ $
4 weeks
✔
18mn
* Basic Video Concept
07: Ongoing
✆ $
4 weeks
✔ ▶ ▶ ▶ ▶
18mn
* Basic Video Concept
07: Ongoing
✆ $
4 weeks
✔
x▶ ▶ ▶ ▶
18mn
* Basic Video Concept
07: Ongoing
✆ $
4 weeks
✔
x▶ ▶ ▶ ▶
18mn
* Basic Video Concept
07: Ongoing
✆ $
4 weeks
✔
4
x▶ ▶ ▶ ▶
18mn
* Basic Video Concept
07: Ongoing
✆ $
4 weeks
✔
4
x▶ ▶ ▶ ▶
18mn
* Basic Video Concept
07: Ongoing
Your prospects takes action with confidence and reassurance...
without fear, uncertainty and doubt
* Basic Video Concept
07: Ongoing
* Basic Video Concept
07: Ongoing
Staged vs. Authentic* Basic Video Concept
08: Real
$$$$$$$$$$$$ $$$$$
NO SCRIPTS, ACTORS, VO, or STAGED CONTENT!
You actually can.... handle the truth.
* Basic Video Concept
08: Real
There are no magic Viral Video recipes!
* Basic Video Concept
09: No Recipe
72,133,433
* Basic Video Concept
09: No Recipe
DIGEST CONFIRM BELIEVEFIND
TELL your story
PROVEyour story
REINFORCE
your storyINTRODUCE
your story
Fran Dan Claire Bob
* Basic Video Concept
10: Personality
pencils ready...
html5 Hosting
VIDEO SEO
STORYTELLING
sound
production Publishers
Management
DURATION LEGAL
Eyeballsgut feeling
lighting
travel
approval
Call-To-Action
DISTRIBUTIONcross database
emotional equation
YouTube
Vimeo
kaltura conversations
Rhythm
authentic
CODEC
interview
white balance
render
content
thumbnail
transcribe
conflict
resolution
commitment statementindexing
INTERNET CURRENCY
flash
headline
mobile
measure
ful l screen
sharedisposable
calendar
WHY
FRAMINGlanding
page
video magazine
storage
EXPORTING
series
episodeswhite balance
payoff
intensity
clarity
sponsor driven
transcribing
VIRALTITLE
MOOD
pacing
client story
about us
blurry space
footage
ARCHIVING
audience
indexing
breadcrumbs
Are We Confused Yet?
10
TELL
ABOUT US
WEB/SOCIAL
8
PROVE
CLIENT STORY
4
REINFORCE
BEST PRAC
EMAIL/SOCIAL
8
INTRODUCE
INDUSTRY X
PUBLISHERS
PAIN SCORE
STYLE
STORY
PLACEMENT
Fran Dan Claire Bob
10
TELL
ABOUT US
WEB/SOCIAL
8
PROVE
CLIENT STORY
4
REINFORCE
BEST PRAC
EMAIL/SOCIAL
8
INTRODUCE
INDUSTRY X
PUBLISHERS
PAIN SCORE
STYLE
STORY
PLACEMENT
Fran Dan Claire Bob
* The best we can do with l it t le information is mediocre...
Trena
10
TELL
ABOUT US
WEB/SOCIAL
8
PROVE
CLIENT STORY
4
REINFORCE
BEST PRAC
EMAIL/SOCIAL
8
INTRODUCE
INDUSTRY X
PUBLISHERS
Fran Dan Claire Bob
PAIN SCORE
STYLE
STORY
PLACEMENT
10
TELL
ABOUT US
WEB/SOCIAL
8
PROVE
CLIENT STORY
4
REINFORCE
BEST PRAC
EMAIL/SOCIAL
Fran Dan Claire Bob
8
INTRODUCE
INDUSTRY X
PUBLISHERS
PAIN SCORE
STYLE
STORY
PLACEMENT
8
PROVE
CLIENT STORY
4
REINFORCE
BEST PRAC
EMAIL/SOCIAL
Fran Dan Claire Bob
8
INTRODUCE
INDUSTRY X
PUBLISHERS
PAIN SCORE
STYLE
STORY
PLACEMENT
10
TELL
ABOUT US
WEB/SOCIAL
4
REINFORCE
BEST PRAC
EMAIL/SOCIAL
Fran Dan Claire Bob
8
INTRODUCE
INDUSTRY X
PUBLISHERS
PAIN SCORE
STYLE
STORY
PLACEMENT
10
TELL
ABOUT US
WEB/SOCIAL
8
PROVE
CLIENT STORY
Fran Dan Claire Bob
8
INTRODUCE
INDUSTRY X
PUBLISHERS
PAIN SCORE
STYLE
STORY
PLACEMENT
10
TELL
ABOUT US
WEB/SOCIAL
8
PROVE
CLIENT STORY
4
REINFORCE
BEST PRAC
EMAIL/SOCIAL
Fran Dan Claire Bob
8
INTRODUCE
INDUSTRY X
PUBLISHERS
PAIN SCORE
STYLE
STORY
PLACEMENT
10
TELL
ABOUT US
WEB/SOCIAL
8
PROVE
CLIENT STORY
4
REINFORCE
BEST PRAC
EMAIL/SOCIAL
Fran Dan Claire Bob
8
INTRODUCE
INDUSTRY X
PUBLISHERS
PAIN SCORE
STYLE
STORY
PLACEMENT
10
TELL
ABOUT US
WEB/SOCIAL
8
PROVE
CLIENT STORY
4
REINFORCE
BEST PRAC
EMAIL/SOCIAL
1 per month? # of pages? 2 per month? 1 per quarter?
$3,000 to $10,000 per video!
The Emotional Equation
+ + =
AN EMOTIONAL CONNECTION
Fran Dan Claire Bob
8
INTRODUCE
INDUSTRY X
PUBLISHERS
PAIN SCORE
STYLE
STORY
PLACEMENT
10
TELL
ABOUT US
WEB/SOCIAL
8
PROVE
CLIENT STORY
4
REINFORCE
BEST PRAC
EMAIL/SOCIAL
PRIMARY
SECONDARY
UTI LITY
VIDEO vs. STORY
1. QUESTION
2. STRUGGLE
3. REWARD
Stories promise the delivery of
a mental reward
Move That Bus!
Content Skeleton
Commitment StatementCharacters
Benefit of IgnoranceQuestion
Time Line (struggle)Reward
--------------------------------------------------------
TonePacingRhythm
Unexpected Pleasant Surprise
Recognize these guys?
That’s not what I was picturing...!
50%
Video Duration = Video Story
PUBLISHERS WEB/SOCIAL EMAIL EMAIL/SOCIA
L
Emotional Commitment
BLOGS
COMMUNITIES
CONTENT SITES
YOUTUBE
MOBILE
PUBLISHERS WEB/SOCIAL EMAIL EMAIL/SOCIA
L
PUBLISHERS WEB/SOCIAL EMAIL EMAIL/SOCIA
L
ABOUT US
OUR PEOPLE
OUR SERVICE
OUR CULTURE
OUR PRODUCTS
OUR PROCESS
OUTER WEBS
PUBLISHERS WEB/SOCIAL EMAIL EMAIL/SOCIA
L
EMAIL DB OF PROSPECTS
PUBLISHERS WEB/SOCIAL EMAIL EMAIL/SOCIA
L
EMAIL DB OF CLIENTS
* Ready to get started?
Go!
Need MoreClarity?
Video Conversation ChannelsJon DiGregory from Cantaloupe
@jondigregory #revenuenorthgetjon@cantaloupe.tv