Post on 24-Jun-2015
description
U.S. Chamber of Commerce
Leveraging Video for GrassrootsDeveloping a Strategy
Deploying the StrategyMonitoring Interactions
Analyzing Results
Developing a Strategy:Targeting
We target states and districts depending on where we think we can make the most impact, whether leading up to an election or mobilizing constituencies to contact lawmakers regarding legislation being considered on the Hill.
Friends of the U.S. ChamberFriends of the U.S. Chamber
VoteForBusiness Bus VoteForBusiness Bus TourTour
Two separate nationwide initiatives geared towards acquiring
Prospects, Activists, and Grasstops
For those districts where we do not have a lot of assets….
Developing a Strategy:Asset Acquisition
Deploying the Strategy:Email Call to Action
Action Alert emails
Formulating TARGETED messages for different networks:
• VoteForBusiness (Members) vs. Friends (Individuals)
• Issue interests, i.e. Labor vs. Energy
Deploying the Strategy:Social Media
YouTube: highlighting the “You Don’t Want to Meet Bill” ad on Card Check
Deploying the Strategy:Social Media
YouTube: highlighting “Four Voices on EFCA”
Deploying the Strategy:Social Media
Twitter: highlighting the Workforce Freedom Initiative
Facebook: highlighting our Virtual March and ProjectNoProject.com
Through regular updates and constant interaction with other users, SOCIAL MEDIA allows for PROSPECTS who may not be
familiar with our organization to get exposure to our campaigns and to sign up and become ACTIVISTS.
Deploying the Strategy:Grasstops
VoteForBusiness Partner Portal Program
Securitas, John Deere, McDonald’s, and Home Depot are a few of our partners
Watch a video Make a DONATION today!
Write your lawmakers in opposition to EFCA!
Interaction = Activists
Join the Virtual March – 15,099 individuals marching
Analyzing the Results
How much traffic is our site generating and what pages
are the most popular?
Our EFCA action alert and the Virtual March received
the most traffic
February 1 – April 1, 2009: 72, 010 pageviews
Who are they? 1,354 visits from NY
Want to break it down by district? 129 emails to lawmakers from NY-27
U.S. Chamber of Commerce
Leveraging Video for GrassrootsDeveloping a Strategy
Deploying the StrategyMonitoring Interactions
Analyzing Results